Carat Perth Recruits Strategic Heavyweight, Mark Pinney, As New Head Of Strategy

Carat Perth Recruits Strategic Heavyweight, Mark Pinney, As New Head Of Strategy
Adriana Colaneri
By Adriana Colaneri



Carat Perth has lured PHD’s global strategy director, Mark Pinney, home from London to take up the role of Carat Perth’s head of strategy, reporting into managing director, Adam Marshall, and newly-appointed chief strategy officer, Sam Hegg.

Pinney will take the lead on all campaign briefs received by the agency, with a particular focus on integrating market-leading thinking into the development and implementation of client campaigns.

Pinney comes to Carat with a wealth of agency experience in both Australia and the UK. He has recently relocated home to Australia following a two year stint as the group global strategy director for PHD International, managing the global communications strategy for GlaxoSmithKline.

Mark Pinney

Mark Pinney

It’s expected Pinney should feel right at home in the WA media landscape, having previously held roles including managing partner of Maxus WA, director of channel planning at Meerkats, and head of strategy at OMD WA.

Carat Perth managing director, Adam Marshall said, “Mark is a unique talent. The last two years working in London have further honed his media strategy skills in a global setting, making him an even more formidable media thinker.

“Bringing his knowledge and skillset back to Perth will be a game-changer for our clients, and I am very excited to have him join the team.”

Pinney said of his appointment, “I am very excited about returning to Perth and joining the Carat team. There is real ambition and drive within the team to build off its leading position in WA. I can’t wait to get started working with the team, their clients and partners to help drive one another’s success.”

Pinney with commence with Carat Perth on 29 March.

The appointment comes off the back of a winning streak of $10m of new business wins and retention of Lotterywest for the Carat team, plus the local launch of new divisions in Out-of-Home and Search Engine Marketing.




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