Carat Named Australia’s Largest Media Agency In 2015 RECMA Rankings Report

Carat Named Australia’s Largest Media Agency In 2015 RECMA Rankings Report
Tess Murphy
By Tess Murphy
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Carat Australia has taken pole position for Australia’s No 1 media agency in size according to RECMA’s 2015 ‘Overall Activity Volume Rankings’ report released last week.

This top quantitative ranking makes for a dual victory for Carat Australia, following the agency’s number one ranking in RECMA’s Qualitative Network Diagnostics Report (April 2016).

The report indicates Carat outperformed the average growth rate for the industry (eight per cent), delivering 10 per cent growth and $1.432 billion in billings for the period, translating to 12.7 per cent market share.

This strong momentum has been underpinned by several new business wins and key client retentions including Greenstone, Mondelez, Medibank, Australian Super, WA Government, Danone, Baptcare, and The West Media.  Carat is also 2015’s reigning B&T ‘Media Agency of the Year’.

Simon Ryan, Carat Australia CEO ANZ (pictured) said, “To be evaluated as No.1 in Qualitative and No.1 in Volume by RECMA is a rarity in our business and one that shows our absolute dedication to excellence, specialisation, high performing talent and our client business growth mantra.

“Over the past 12 months, the Carat leadership team has been passionately committed to investing in our people and product to ensure that our clients receive the best service delivery in market, meaning better results for them”

RECMA is the independent research organisation charged with assessing global media network performance, both qualitatively and quantitatively.  The Network Diagnostics report consists of an aggregation of the overall ratings given to 23 media agencies in Australia through Qualitative Evaluation.  Research is carefully analysed through 19 criteria and assessed according to a four-level strength scale, three times per year.

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