B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • NRL
  • Anthony Albanese
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Channel 10
  • Spotlight on Sponsors
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Carat Named Australia’s Largest Media Agency In 2015 RECMA Rankings Report
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Carat Named Australia’s Largest Media Agency In 2015 RECMA Rankings Report
Marketing

Carat Named Australia’s Largest Media Agency In 2015 RECMA Rankings Report

Tess Murphy
Published on: 14th July 2016 at 10:29 AM
Tess Murphy
Share
2 Min Read
SHARE

Carat Australia has taken pole position for Australia’s No 1 media agency in size according to RECMA’s 2015 ‘Overall Activity Volume Rankings’ report released last week.

This top quantitative ranking makes for a dual victory for Carat Australia, following the agency’s number one ranking in RECMA’s Qualitative Network Diagnostics Report (April 2016).

The report indicates Carat outperformed the average growth rate for the industry (eight per cent), delivering 10 per cent growth and $1.432 billion in billings for the period, translating to 12.7 per cent market share.

This strong momentum has been underpinned by several new business wins and key client retentions including Greenstone, Mondelez, Medibank, Australian Super, WA Government, Danone, Baptcare, and The West Media.  Carat is also 2015’s reigning B&T ‘Media Agency of the Year’.

Simon Ryan, Carat Australia CEO ANZ (pictured) said, “To be evaluated as No.1 in Qualitative and No.1 in Volume by RECMA is a rarity in our business and one that shows our absolute dedication to excellence, specialisation, high performing talent and our client business growth mantra.

“Over the past 12 months, the Carat leadership team has been passionately committed to investing in our people and product to ensure that our clients receive the best service delivery in market, meaning better results for them”

RECMA is the independent research organisation charged with assessing global media network performance, both qualitatively and quantitatively.  The Network Diagnostics report consists of an aggregation of the overall ratings given to 23 media agencies in Australia through Qualitative Evaluation.  Research is carefully analysed through 19 criteria and assessed according to a four-level strength scale, three times per year.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: havas media group
Share

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?