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B&T > Media > Carat Lures Digital Expert Back To New Zealand
Media

Carat Lures Digital Expert Back To New Zealand

Stephanie Makin
Published on: 4th November 2016 at 11:53 AM
Stephanie Makin
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Carat New Zealand has announced the appointment of Nick Scott to the role of Group Business Director.

Scott returns to New Zealand after ten years in Singapore working for global marketing and performance agencies such as Havas, Neo@Ogilvy and MullenLowe Profero, where he led multiple blue chip digital accounts including IBM and Apple.

General manager of Carat NZ Alex Lawson said, “We’re excited to have secured a candidate of Nick’s quality and experience, especially within the digital sphere.

“Nick’s expertise will be invaluable to our clients and team as we continue to progress into the digital and programmatic world.

“I’m really looking forward to seeing his impact on our clients, the team he’ll be leading and the Dentsu Aegis Network here in NZ.”

Speaking of his appointment, Scott said, “After ten years abroad I am really excited to be back in New Zealand and joining such a talented group of people at Carat. Alex has a bold vision for the future and I look forward to working closely with him to drive digital transformation across the organisation and for our amazing clients”

Scott starts his role on November 7.

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By Stephanie Makin
I'm a communications professional with six years' experience within the mining, renewable energy, advertising and media. With experience covering everything from media and PR, internal communications, CSR campaigns, and social media and digital strategy, I never tire of an opportunity to think creatively and find new ways to connect and engage with audiences. I enjoy a challenge and with a keen eye for branding and design, I take great pleasure in developing integrated communications strategies for the digital age, utilising all available channels with content and rich media to make every message as engaging as possible. By building brand ambassadors within the company and nurturing thought leadership content, I maximise the opportunities offered by owned channels to build brand recognition and foster positive reputation. I have experience in complex and issues-rich industries such as mining and renewable energy, and have an in-depth understanding of issues and crisis management and the considerations and sensitivities these entail, and how to work with multiple stakeholders to mitigate risk and ensure business objectives are met.

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