IPG’s Initiative and Dentsu’s Carat have both been awarded a slice of the West Australian government’s $65 million spend.
The government account is broken into two entities – campaign and non-campaign – each with its own agency roster.
Carat has retained its long-standing position on the agency panel for all campaign work, which accounts for approximately 90 per cent of overall spend. It will now share the roster with the newly-appointed, Initiative, who joins in place of the incumbent, OMD.
Carat CEO, Paul Brooks, said of the win: “This is a fantastic win for Carat – testament to the trusted working relationship our Perth team has established with the WA Government over the last five years.
“As a client, they have an enormous appetite for a progressive agency offering. I’m proud that Carat’s breadth of capabilities and expertise continues to evolve at a pace that sees us holding off the competition on this prestigious account.”
Officially starting its new assignment on July 1st, Initiative will be handling media strategy, channel planning, media buying and other related media assignments for the WA Government. As a result of the competitive tender, Initiative will be the sole agency for non-campaign services and will also oversee campaign services media investment on a two-agency panel model alongside Carat, which was retained on the panel at the conclusion of the tender process.
Luke O’Sullivan, head of Initiative Perth, said winning the lion’s share of the WA Government media portfolio was one of the most important moments for the agency and an important new responsibility. “We are naturally thrilled with this win, but we do not underestimate the importance of the tasks at hand in Government communications. We will ensure the agency continues to deliver the most efficient and effective media performance in the market,” he said.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]