Bauer Media has announced the appointment of Warwick Taylor as its new director of media solutions.

Taylor joins Bauer from Carat, where he spent the last five years as group business director, heading up the team responsible for Super Retail Group managing brands such as Rebel, Supercheap Auto and BCF, as well as managing the successful rebrand and launch of wagering brand UBET.

Taylor has also held roles at News Limited, ZenithOptimedia and AIS Media.

Bauer Media’s director of sales, Fiorella Di Santo, said advertisers want innovative ways of engaging with the group’s audiences, and Taylor’s extensive experience across agencies and media means he is well-suited to lead Bauer’s media solutions teams nationally.

“He will drive our teams in continuing to provide creative and engaging solutions for our commercial partners,” she said.

Commenting on his appointment, Taylor said he was delighted to work with Bauer’s sales teams “across its broad portfolio of brands to offer clients compelling opportunities to connect with consumers across magazines, digital and live experiences”.

Taylor commences his new role on 26 September.