L’Oréal has extended its six-year partnership with Dentsu Aegis Network’s Carat and Columbus, a Merkle Company.
Together with digital performance agency, Columbus, Carat will continue to deliver strategy, buying, planning, search and performance capabilities for L’Oréal, across Australia and New Zealand.
Carat won the account in 2013 and retained its incumbent status again in 2017.
It’s the second time in as many weeks Carat has retained an account.
Private health insurance fund Medibank re-appointed Carat as its media agency two weeks ago, extending its four-year partnership.