B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Cannes Lions
  • Anthony Albanese
  • Federal Election
  • Thinkerbell
  • NRL
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Carat Celebrates Account Win & Retention, Announces Promotion
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Carat Celebrates Account Win & Retention, Announces Promotion
AdvertisingMedia

Carat Celebrates Account Win & Retention, Announces Promotion

Staff Writers
Published on: 16th January 2018 at 10:36 AM
Staff Writers
Share
2 Min Read
SHARE

Carat has started off the year by welcoming a new client in National Hearing Care and retaining the media account for NFP anti-domestic violence organisation Our Watch.

Won via a competitive pitch, National Hearing Care – part of the Amplifon group – distributes hearing aids across a network of 200 retailers and 240 audiologists throughout Australia.

With the retention of Our Watch, a client of Carat’s since 2015, the wins represent over $10 million in billings. Both accounts will be led out of Melbourne.

Commenting on the wins Carat’s CEO for Australia and New Zealand, Paul Brooks (pictured above), said: “A win is always a great way to kick off the New Year. I’m glad to see that we’re stacking up and succeeding in pitches with the best of them.

“That said, there’s no greater barometer of success than knowing your current clients want to continue, and in the case of Our Watch, build on their relationship with you. It’s hugely satisfying.

“These are some fantastic brands to have on board, and I know the team is looking forward to doing some great work with them this year.”

To support the agency’s continued success, Carat has also promoted Sian Whitaker to the newly created role of head of operational performance for its Melbourne office.

Sian Whitaker
Sian Whitaker

Whitaker will work with Carat’s Melbourne managing director Joseph Pardillo to help lead the team of 100-plus.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Carat, National Hearing Care, our watch, sian whitaker
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

ActewAGL Appoints AFFINITY As Its Full-Service Agency
24/06/2025
David Hovenden On B&T’s Women In Media In The Australian
24/06/2025
“That Night Nearly Destroyed Me, But It Also Lit A Fire Inside”: What UnLTD’s Adland Bail Out Taught Me About Justice, Hope & Shame
24/06/2025
Vale Dominic Proctor, A Giant Of Adland Who Set Up Mindshare & Transformed The Industry 
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?