Carat has appointed Georgie Nichols as its new general manager in Sydney.

Starting with Carat in January 2015, Nichols will report to managing director Dan Sinfield, who commences in October.

With more than 18 years experience in media and marketing roles in Australia and the UK, Nichols has worked both client and agency side, most recently as the business development and marketing director for OMD.  Prior to OMD, Nichols worked as the director of media at Telstra, and held roles at Clemenger Sydney, Starcom UK and George Patterson Bates.

Simon Ryan, CEO of Carat Australia and New Zealand said: “I’m thrilled that Georgie will be joining our team in Sydney.  Georgie’s experience will see the Carat Sydney office continue its evolution and she is yet another talented individual for the Carat Australia team.”

“Georgie has the advantage of having worked both client and agency side, which gives her a unique understanding of the challenges that face media and marketing professionals on both sides of the fence, and how best to leverage all relationships to drive real business growth and success for clients and their agencies.  We look forward to seeing the impact of her extensive experience on the Carat Sydney team and its clients.”

Speaking of her appointment, Nichols said: “Over the past year, Carat has been on a journey of transformation, with a number of client wins and significant appointments.  Simon and the team have a very clear vision for the future of Carat which will truly redefine the agency.  This vision combined with their enviable client list and true depth of talent, make it an exciting time to be joining. ”