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Reading: Carat appoints Sydney GM
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B&T > Media > Carat appoints Sydney GM
Media

Carat appoints Sydney GM

Sarah Bamford
Published on: 3rd September 2014 at 10:28 AM
Sarah Bamford
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Carat has appointed Georgie Nichols as its new general manager in Sydney.

Starting with Carat in January 2015, Nichols will report to managing director Dan Sinfield, who commences in October.

Georgie Nichols
Georgie Nichols

With more than 18 years experience in media and marketing roles in Australia and the UK, Nichols has worked both client and agency side, most recently as the business development and marketing director for OMD.  Prior to OMD, Nichols worked as the director of media at Telstra, and held roles at Clemenger Sydney, Starcom UK and George Patterson Bates.

Simon Ryan, CEO of Carat Australia and New Zealand said: “I’m thrilled that Georgie will be joining our team in Sydney.  Georgie’s experience will see the Carat Sydney office continue its evolution and she is yet another talented individual for the Carat Australia team.”

“Georgie has the advantage of having worked both client and agency side, which gives her a unique understanding of the challenges that face media and marketing professionals on both sides of the fence, and how best to leverage all relationships to drive real business growth and success for clients and their agencies.  We look forward to seeing the impact of her extensive experience on the Carat Sydney team and its clients.”

Speaking of her appointment, Nichols said: “Over the past year, Carat has been on a journey of transformation, with a number of client wins and significant appointments.  Simon and the team have a very clear vision for the future of Carat which will truly redefine the agency.  This vision combined with their enviable client list and true depth of talent, make it an exciting time to be joining. ”

Nichols has worked across multiple industries including telecommunications, FMCG, pharmaceuticals and cosmetics, with blue chip clients such as Telstra, Optus and Proctor and Gamble.  She is highly regarded for her ability to lead high performing teams combining strategic marketing expertise with a results-focused approach.

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By Sarah Bamford
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As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 25 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

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