The inaugural Carat Couch-ella virtual festival is now to become a yearly occurrence following the success of their recent one-day event; believed to be a first of its kind in Australia.
“What started out as a thought on how we deliver something to help our staff and clients have an enjoyable experience during the lock-down, turned into this remarkable carnival where our media partners were more than happy to join with us and provide an amazing array of talent,” Sue Squillace, CEO of Carat Australia said.
“Over 1100 of media industry members tuned in on the day and the feedback from clients, staff and media partners has been incredibly heartening. I think we are on to a winner here,” Squillace added.
The top three sessions of the day as voted by Carat staff were Cooking with Manu Feildel,
Getting Financially Fit with Yahoo Finance, and the Nova Red Room hosted by Ryan ‘Fitzy’ Fitzgerald. This gave viewers a surprise appearance by Delta Goodrem who delighted the audience with a sneak debut of her yet to be released new single. And then to finish the day, with a dance and a drink, renowned international DJ and Producer, Regard played some great tunes while isolated in his hotel room.
Some of the other highlights of the day included a preview of Michael Brown’s new book, I Don’t Agree, a podcast of Christian O’Connell interviewing Amanda Keller, exclusive interview with Olympian swimmer Cate Campbell and a performance from Courtney Act live from LA.
Brand experience & entertainment agency, MKTG, were Carat’s production partner for Couch-ella. Jarrad Provis, Client Solutions Partner at MKTG said, “Produced in a period of isolation from homes and hotel rooms around Australia, London and LA, I could not be prouder of the creative ambition and flawless execution from the team on display with this event. Our aim was to create a meaningful experience, breaking down barriers to unite, engage and entertain our audience via a virtual platform, connecting them in real time, and in person to some of the best talent in the business.”
Please login with linkedin to commentCarat
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]