Carat Announces Carat Couch-ella Virtual Festival To Become Annual Event

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Joy Clark
By Joy Clark
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The inaugural Carat Couch-ella virtual festival is now to become a yearly occurrence following the success of their recent one-day event; believed to be a first of its kind in Australia.

“What started out as a thought on how we deliver something to help our staff and clients have an enjoyable experience during the lock-down, turned into this remarkable carnival where our media partners were more than happy to join with us and provide an amazing array of talent,” Sue Squillace, CEO of Carat Australia said.

“Over 1100 of media industry members tuned in on the day and the feedback from clients, staff and media partners has been incredibly heartening.  I think we are on to a winner here,” Squillace added.

The top three sessions of the day as voted by Carat staff were Cooking with Manu Feildel,

Getting Financially Fit with Yahoo Finance, and the Nova Red Room hosted by Ryan ‘Fitzy’ Fitzgerald. This gave viewers a surprise appearance by Delta Goodrem who delighted the audience with a sneak debut of her yet to be released new single. And then to finish the day, with a dance and a drink, renowned international DJ and Producer, Regard played some great tunes while isolated in his hotel room.

Some of the other highlights of the day included a preview of Michael Brown’s new book, I Don’t Agree, a podcast of Christian O’Connell interviewing Amanda Keller, exclusive interview with Olympian swimmer Cate Campbell and a performance from Courtney Act live from LA.

Brand experience & entertainment agency, MKTG, were Carat’s production partner for Couch-ella.  Jarrad Provis, Client Solutions Partner at MKTG said, “Produced in a period of isolation from homes and hotel rooms around Australia, London and LA, I could not be prouder of the creative ambition and flawless execution from the team on display with this event.  Our aim was to create a meaningful experience, breaking down barriers to unite, engage and entertain our audience via a virtual platform, connecting them in real time, and in person to some of the best talent in the business.”

 

 

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