Carat Adelaide has won the South Australian Tourism Commission account for their 2021/22 Domestic Marketing Campaign, after a pitch against local incumbent, Wavemaker.
South Australia has 12 unique regions with world-class, unbeatable gourmet produce, incredible beaches and unique native wildlife. The SATC champions tourism as a significant economic driver, and employs thousands of South Australians.
The account will include traditional, digital and performance media with Carat highlighting the ‘Rewards Wonder’ campaign aimed to increase travel to South Australia as a destination which offers “a little bit more” for the tourist.
During the pitch Carat collaborated with fellow dentsu brands Isobar to activate programmatic display and video across Adobe, and The Story Lab for ideation.
Vikki Friscic, managing director of Carat Adelaide, said: “The Carat Adelaide and isobar teams are tremendously happy to be working with the South Australian Tourism Commission. The SATC Domestic account is one of the most prestigious and exciting accounts in the Adelaide market and we feel privileged to be a part of their amazing team.”
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