Carat Perth has announced another senior appointment with Michael Corry to join the agency to the newly created role of head of digital, reporting to managing director, Adam Marshall.

Corry will be responsible for developing Carat’s digital offering to its clients and steer the Perth business towards Carat’s 2020 digital vision. He will lead a team of five digital specialists, the largest digital media team in the WA market which is testament to the ongoing investment in Carat’s digital capabilities and resources in this market.

Corry comes to Carat with over 10 year’s media experience working in senior digital roles spanning the Australian, UK and South African markets. Most recently, he was digital director at OMD WA and has worked on major advertisers such as iiNet, HBF and WA Government.

MD Marshall said, “I am delighted to have someone of Michael’s calibre and experience joining our Perth team. We are committed to hiring the best talent in the WA market and his digital credentials will be pivotal in driving our business growth for the future alongside myself and the leadership team.”

Speaking of his appointment, Corry shared, “I’m extremely pleased to join Adam and the team at Carat Perth. The Carat brand has strong momentum in market and is backed by the strength of the Dentsu Aegis Network. Most importantly they have a local offering with a clear vision for the future and lots of potential which I am excited to join and be a part of the Carat team.”

Simon Ryan, CEO of Carat Australia said, “Great to see more high performing talent joining the Carat family, once again creating reputational leadership in the market with a resounding focus on business outcomes for our clients.”