CarAdvice Delivers Multichannel Solutions For Auto News Hungry Consumers

CarAdvice Delivers Multichannel Solutions For Auto News Hungry Consumers
SHARE
THIS



CarAdvice.com continues to innovate in delivering new content via new media with the launch of “The CarAdvice News Desk”, a weekly short-form video news bulletin, and “The CarAdvice Podcast”.

The CarAdvice News Desk is a regular three-minute video wrap of the latest happenings in the automotive world and Australia’s new-car market, delivered each Friday.

Hosted by CarAdvice’s lifestyle editor and former newsreader, Tegan Lawson, the digest delivers a weekly video from the CarAdvice Garage with everything people need to know about the week in car news and reviews.

For a more in-depth immersion into CarAdvice’s world of automotive news and views, the CarAdvice Podcast goes live every Sunday afternoon in time for a lazy listen at the end of the weekend or a fresh start to Monday morning commutes.

The first episode was downloaded over 1,000 times within its first week and achieved the number one ranking in its category and number 52 overall for podcasts on iTunes.

The podcast is hosted by CarAdvice senior road tester, Paul Maric, and the CarAdvice Correspondent competition winner, Mandy Turner, an experienced radio announcer. Together with other CarAdvice team members and industry guests, Paul and Mandy dissect the biggest news and discuss latest reviews during the one-hour podcast.

The first two episodes have included industry interviews with Lenore Fletcher from BMW and Bill Thomas from Hyundai.

“These latest shows will appeal to our passionate CarAdvice readers who just can’t get enough of our content. In the past month alone, over six million minutes of CarAdvice video content has been consumed across our site and our YouTube channel,” said Andrew Beecher, CEO, CarAdvice.

“Even more pleasing were the latest Nielsen Digital Ratings Monthly numbers, which showed that the CarAdvice audience was at 705,000 unique Australians using the site in April, eclipsing the Fairfax embedded Drive masthead brand for the first time.

“These two new product launches are in line with our belief in constant innovation in everything we do at CarAdvice when it comes to delivering automotive content that educates, informs and entertains our readers, viewers and now listeners. No matter how, where or when people like to consume CarAdvice, we’ve got all bases covered in our trademark informative, bold and accessible style,”

Please login with linkedin to comment

smiths chips unsw hack

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]

Opinion

by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]