CarAdvice Delivers Multichannel Solutions For Auto News Hungry Consumers

CarAdvice Delivers Multichannel Solutions For Auto News Hungry Consumers
SHARE
THIS



CarAdvice.com continues to innovate in delivering new content via new media with the launch of “The CarAdvice News Desk”, a weekly short-form video news bulletin, and “The CarAdvice Podcast”.

The CarAdvice News Desk is a regular three-minute video wrap of the latest happenings in the automotive world and Australia’s new-car market, delivered each Friday.

Hosted by CarAdvice’s lifestyle editor and former newsreader, Tegan Lawson, the digest delivers a weekly video from the CarAdvice Garage with everything people need to know about the week in car news and reviews.

For a more in-depth immersion into CarAdvice’s world of automotive news and views, the CarAdvice Podcast goes live every Sunday afternoon in time for a lazy listen at the end of the weekend or a fresh start to Monday morning commutes.

The first episode was downloaded over 1,000 times within its first week and achieved the number one ranking in its category and number 52 overall for podcasts on iTunes.

The podcast is hosted by CarAdvice senior road tester, Paul Maric, and the CarAdvice Correspondent competition winner, Mandy Turner, an experienced radio announcer. Together with other CarAdvice team members and industry guests, Paul and Mandy dissect the biggest news and discuss latest reviews during the one-hour podcast.

The first two episodes have included industry interviews with Lenore Fletcher from BMW and Bill Thomas from Hyundai.

“These latest shows will appeal to our passionate CarAdvice readers who just can’t get enough of our content. In the past month alone, over six million minutes of CarAdvice video content has been consumed across our site and our YouTube channel,” said Andrew Beecher, CEO, CarAdvice.

“Even more pleasing were the latest Nielsen Digital Ratings Monthly numbers, which showed that the CarAdvice audience was at 705,000 unique Australians using the site in April, eclipsing the Fairfax embedded Drive masthead brand for the first time.

“These two new product launches are in line with our belief in constant innovation in everything we do at CarAdvice when it comes to delivering automotive content that educates, informs and entertains our readers, viewers and now listeners. No matter how, where or when people like to consume CarAdvice, we’ve got all bases covered in our trademark informative, bold and accessible style,”

Please login with linkedin to comment

smiths chips unsw hack

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]