Capilano Honey has just launched a new national campaign, via agency BCM, to promote Beeotic, the world’s first clinically tested prebiotic honey.*
Beeotic is a premium 100 per cent Australian prebiotic honey, made in Australia by Capilano with honey collected from Capilano’s network of Australian beekeepers.
Consuming prebiotic rich foods can help increase the good bacteria in your gut, improving the good-to-bad bacteria ratio, thereby helping improve overall digestive health. Capilano has made considerable investment into developing industry-first testing methods to identify Australian honeys that deliver this beneficial prebiotic content.
Listed with the Therapeutic Goods Administration as a therapeutic good, Beeotic is the result of extensive research and a world-first clinical study conducted through the University of New South Wales (UNSW). Its development saw Capilano work closely with researchers from the UNSW over many years to identify the widely recognised, but until now, unproven prebiotic potential of select Australian honeys.
Beeotic is now on shelf in leading supermarkets and pharmacies. The national campaign will deliver the benefits of this new product to consumers via TV, online channels (including social media platforms), and print.
BCM worked closely with Capilano on the launch of this new product, involving extensive strategic input and direction. The agency also collaborated with internationally acclaimed animation studio Luma on the production.
ASX-listed Capilano Honey Pty Ltd was first established in 1953 as a 100% beekeeper owned co-operative. Today they are Australia’s largest honey supplier.
The Beeotic campaign is the first work produced for Capilano by Brisbane-based independent agency BCM since their recent appointment to the Capilano Honey account, following a competitive pitch. Creative, media and digital services will be provided to Capilano across their full brand portfolio as part of BCM’s new appointment.
Amy O’Reilly, Capilano’s general manager, marketing said “We were seeking a full service agency who could provide us with an integrated strategic, creative, and channel planning offer, particularly an agency that was results and forward-focused. BCM fitted the bill on all counts.”
“We’re thrilled to be working with such an established Aussie brand with a rich history, who today, have evolved into a modern, innovative and entrepreneurial ASX-listed business. New Beeotic honey is a perfect example of this evolution. We look forward to being a part of Capilano’s continuing progression, both in Australia and overseas markets,” added BCM managing director Paul Cornwell.
Client: Capilano Honey Pty Ltd
Client contact: Amy O’Reilly, General Manager, Marketing
*Based on published clinical study results as at 19/08/16. Always read the label. Use only as directed.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]