Canva Moves Into Video Following $US40B Valuation
Canva is adding another string to its bow, with the Australian tech company launching a brand new video suite.
The move marks Canva’s first significant product update since the news of its recent $US40 billion valuation and will be available for free on the web, desktop, and mobile.
Canva’s new video product will take the same ease-of-use that has made the company so popular and apply it to video, offering intuitive editing, recording, and collaboration features. There will also be thousands of customisable video templates, and an extensive media library in one easy-to-use platform.
With many businesses already using Canva to bolster their social media efforts, the new video editing features will offer templates for TikTok, YouTube, Facebook and more.
“One of Canva’s guiding principles is to make complex things simple, and our new Video Suite will allow everyone to unlock the power of video, whether that’s to market their business, make engaging social posts, or express their creativity,” said Rob Kawalsky, Head of Product at Canva.
“Video is increasingly important in the workplace and online, but traditional tools have been too difficult, expensive, or limited for most to use. Almost everyone creates visual content in today’s world, and we have re-imagined video creation and editing to meet this reality.”
Canva said its research shows 68 per cent of people say that video is becoming more important in the workplace, and 53 per cent of workplace teams have created video content in the past 18 months.
Of course, Canva’s decision to move into video will be felt across the industry.
Australian video creation company Clipchamp – which has been likened to Canva – was recently acquired by Microsoft for an undisclosed sum.
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