A Dance With The Devil? Foxtel Now Offering Netflix As It Pins Its Hopes On Streaming

A Dance With The Devil? Foxtel Now Offering Netflix As It Pins Its Hopes On Streaming
SHARE
THIS



Battered and bruised from fighting Netflix, it appears Foxtel has decided the easiest option is simply to form an alliance with its arch-enemy.

The pay TV provider has announced that Netflix will be available for the first time on Foxtel with its iQ4 service and is the first step in its plans to position itself more as a streaming service.

Foxtel CEO Patrick Delany said: “We want our customers to have the best of TV and on demand in Australia all in one place. With our new user interface, accessing Foxtel’s 16,000 hours of TV and on demand content is as simple for customers as one-click on the home button of their existing remote control.

front

“I can’t think of a better streaming partner to kick off The New Foxtel Experience than Netflix.

“The new customer interface puts two entertainment powerhouses together providing Foxtel customers with access to Netflix service alongside our Foxtel Originals and programs from HBO, FX, the BBC and more.

“More than 1.1 million iQ3 and iQ4 set top boxes are already installed in our customers’ homes. Starting today, The New Foxtel Experience simplifies the way iQ4 users can enjoy Foxtel’s incredible range of drama, sport and movies as well as the best of video on demand, with the experience coming to iQ3 users coming shortly after.”

Netflix’s director of business development, Katy Davies, added: “We want to make Netflix as accessible as possible for our Australian members. So we’ve teamed up with Foxtel to offer a new way to watch Netflix and their Foxtel TV programming on one device. Click the Netflix icon on the iQ4 device experience — or simply press the Netflix button on your remote — and you’re seconds away from enjoying your favourite Netflix show.”

The New Foxtel Experience including Netflix will be progressively rolled out to iQ4 customers starting today and is expected to be complete in August. The iQ3 roll out will begin in September with all iQ3 customers expected to have The New Foxtel Experience during November.

Please login with linkedin to comment

Foxtel Netflix

Latest News

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji
  • Technology

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji

If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]

by B&T Magazine

B&T Magazine
Australian Study Finds Guidelines Are Needed For Vaping On TikTok
  • Media
  • Technology

Australian Study Finds Guidelines Are Needed For Vaping On TikTok

A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views.  The study found that 63 […]

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]