Whybin\TBWA’s Crash Test Drive campaign for NRMA is the only Australian work to make it into the 2014 Cannes Innovation Lions category.
This is not the first nod the work has received, with the Crashed Car Showroom initiative recently named ‘Best in Show’ at the Sydney Royal Easter Show.
NRMA Crash Test Drive is an element of Crashed Car Showroom.
Whybin\TBWA’s hold on the NRMA Insurance account recently came to an end when M&C Saatchi took over following a competitive pitch.
“SYDNEY, AUSTRALIA – Wednesday June 4, 2014 – The NRMA Crash Test Drive is the only Australian campaign in a shortlist of 30 pieces from around the world that has made the 2014 Cannes Innovation Lions category.
Whybin\TBWA Sydney have been invited to present their work to the industry at the Festival. The Innovation Lions category is described by the festival as the home for “the most innovative ideas driving the industry forward at Cannes Lions 2014”
The NRMA Crash Test Drive was a unique element of the Crashed Car Showroom initiative, an interactive exhibition created by Whybin\TBWA Sydney, Digital Arts Network, Eleven PR and Alfred to raise awareness about the importance of road safety and help Australians make informed car purchasing decisions. The Crash Test Drive element demonstrates what it’s like to be a crash test dummy in a real crashed car powered by Oculus Rift, custom built hydraulics, Arduino and Unity – brought together by a team of coders and mechatronic engineers.
After two weeks housed on York Street in the Sydney CBD in March where it attracted thousands of visitors it quickly caught the attention of national and international media, it then began touring the country.
The Cannes Innovation Lions shortlist can be viewed here http://www.canneslions.com/enter/categories_rules/innovation/innovation_shortlist/”
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]