Cannes Lions Creates Trophies Out Of Parley Ocean Plastic From Reclaimed Fishing Nets
Cannes Lions has announced a partnership with Parley for the Oceans to create the Sustainable Development Goals Lions trophies from Parley Ocean Plastic.
The trophy spotlights the necessity of creative collaboration and eco-innovation, essential to overcome the current threats facing our planet.
Parley for the Oceans addresses major threats to our oceans, the most important ecosystem on our planet. Parley Ocean Plastic is a premium material created from reclaimed fishing nets and upcycled plastic waste recovered from shorelines and coastal communities by the Parley Global Cleanup Network.
Ocean Plastic was invented to drive change in response to marine plastic pollution and the destruction of our oceans. It is a catalyst for the Material Revolution and helps fund initiatives of Parley’s Ocean Plastic Program focused on direct impact, communication and education, eco-innovation, and research and development.
Parley’s partnership with Cannes Lions will see reclaimed polyamide fishing nets – a key threat to life in the oceans – transformed into the iconic Lion trophies.
The Sustainable Development Goals Lions were introduced in 2018 to advance awareness of the UN’s 17 Sustainable Development Goals and encourage the creative industries to celebrate and support sustainability around the world. The 17 global goals represent a collective ambition to end poverty, protect the planet and ensure prosperity for all.
Speaking about the partnership, Philip Thomas, chairman, LIONS, said, “this award has always been about celebrating the organisations that are taking action to promote good in the world and drive initiatives that positively impact and enhance the lives of the global community.”
“It’s only right that the trophy – the physical symbol of change-driving creativity – reflects this too. Parley’s approach to addressing the threats to our oceans is truly innovative and creative. We can’t wait to hand over these unique, and rather special Lions to the worthy winners.”
Thomas continued, “this is only the beginning of our partnership with Parley. We will use our platform to drive eco-friendly awareness and action across the global creative industries, as well as work with them to implement a plan for the physical Festival to make Cannes Lions as sustainable as possible.”
Cyrill Gutsch, CEO & founder, Parley for the Oceans, said, “partnering with Cannes Lions is our rallying call to the world’s leading creators.”
“We, the creative community, have put our skills in the service of exploitative and destructive business practices for too long. It’s time to step out of our self-created, fictional bubble and own the responsibility for the reality we are forming through our work, every day.”
“I am calling all creators to join Parley and work with us in shaping a different future — and moving in rapid speed since we are all facing the same fast-approaching deadline. It’s the creatives who can own this challenge, to live and act with the understanding that it’s our own future, our own survival at stake.”
Cannes Lions Live, which runs from 21-25 June, will broadcast hundreds of films, documentaries and panels on creativity – live and on-demand – with original thinking, provocative new ideas, plurality of points of view, never-before-seen case studies and research.
About the agenda, Charlotte Williams, VP of content, LIONS, said, “on our agenda we’ve got incredible, inspirational examples of creativity being used to drive change, so we’ve decided that we will be open-sourcing our eco-related content so that everyone, everywhere has access to this valuable learning and information.”
Together with official streaming partner YouTube, some of the sessions that will be made available for free include: Parley for the Oceans’ ‘Shaping the Future through Creativity, Collaboration and Eco-innovation’, which gives a rallying cry to the creative community and expands on how they can collaborate to address the crisis around climate, overfishing and the oceans.
LIONS chairman, Philip Thomas will lead a discussion titled ‘How is our industry fighting climate change, and how can we do it faster, together?’, which will include a statement from Amina Mohammed, Deputy Secretary-General, United Nations; and S4 Capital’s Sir Martin Sorrell will be joined by a panel who look at putting the climate pledge into action.
All sessions will be available to watch on the Cannes Lions Live website from Monday 21 June.
In a recent podcast celebrating ACT Responsible’s 20th year at Cannes Lions, Maher Nasser, Director of the Outreach Division in the United Nations Department of Global Communications, Philip Thomas, Chairman, LIONS, and Hervé de Clerck, Founder, AdForum, came together to discuss the industry’s evolution in matters of social and environmental responsibility and the power that they now hold as global change-makers.
During the conversation Nasser said that brands are realising that they need to act responsible not just talk responsible and that ‘The advertising industry is one of the most powerful industries in its ability to shape people’s cultural values and also shape patterns (of behaviour)’. Listen to the full podcast here.
Digital passes to Cannes Lions Live are available to purchase as a standalone and all LIONS members receive complimentary access as part of their membership. View the content agenda and buy your pass here.
Please login with linkedin to comment
Cannes LionsLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.