Australia came sixth overall for Cannes Lions wins, which included four Grand Prix gongs.
Host/Havas secured Australia’s first Grand Prix award at Cannes, taking out the top gong for the direct lions with its work Palau Pledge and took home the coveted Titanium Lion Grand Prix.
As well as this, Tourism Australia’s Crocodile Dundee campaign, which debuted to millions during this year’s Super Bowl, was highly awarded, scooping a Titanium Lion award.
Across the Tasman, DDB Auckland won bronze for its work Fight for Territory on behalf of Lion, while Colenso BBDO also bagged a bronze for its SelfieStix for Pedigree.
CHE Proximity Melbourne was the only Australian agency to feature in the Pharma Lions finalist list with their campaign for Cochlear: The Hearing Test in Disguise.
Aussies did well in craft categories as well as brand experience & activation, entertainment, entertainment for music, and creative e-commerce.
Cummin&Partners Sydney in partnership with History Will Be Kind, Sydney took home a gold lion in the entertainment category for its work Stop The Horror on behalf of Go Gentle Australia in its bid to legalise voluntary euthanasia.
Host/Havas Sydney picked up a bronze in the category for Losers’ Paradise on behalf of Air New Zealand.
There was also more gold for Australia in the film craft category this time via Will O’Rourke and Cummins&Partners for the Stop the Horror campaign on behalf of Go Gentle Australia for assisted dying.
Finch Sydney with Clemenger BBDO Wellington won bronze for Rat’s Tale on behalf of the NZ Transport Agency.
Film Craft Lion
Title: ‘Lost Panda’
Client: Tile
Product: Tile
Entrant: ALT.VFX, Brisbane / DEUTSCH LA
Production: ALT.VFX, Brisbane / DEUTSCH LA / SMUGGLER, Los Angeles / WORK EDITORIAL, Los Angeles / COMPANY 3, Santa Monica
Media: DEUTSCH LA
Award: Bronze X 2
Design Lions
Title: The Most Interesting Job Interview
Client: The Australian Secret Intelligence Service
Product: Recruitment
Entrant: Australian Secret Intelligence Service, Canberra / Cummins & Partners, Melbourne
Production: Cummins & Partners, Melbourne
Media: Cummins & Partners, Melbourne
Award: Silver Lion
Films Lions
Title: Pasta Sauce
Client: ALDI Australia
Product: ALDI Australia
Entrant: BMF Advertising, Sydney
Production: THE SWEET SHOP, Sydney / ARC EDIT, Sydney / ALT.VFX, Sydney / LEVEL TWO MUSIC, Sydney / RUMBLE STUDIOS, Sydney
Award: Silver
Media Lion
Title: Disappearing Person Alerts
Client: Queensland Police
Product: Snapchat Disappearing Person Alerts
Entrant: BWM Dentsu, Melbourne
Production: Guilty Content, Melbourne
Media: Vizeum, Sydney
Award: Bronze
Creative Data Lion
Title: PROJECT REVOICE
Client: THE ALS ASSOCIATION
Product: CHARITY
Entrant: BWM DENTSU, Sydney
Production: FINCH, Sydney / RUMBLE STUDIOS, Sydney
Media:
Award: Bronze Lion and Gold Lion
The Grand Prix For Good
Title: PROJECT REVOICE
Client: THE ALS ASSOCIATION
Product: CHARITY
Entrant: BWM DENTSU, Sydney
Production: FINCH, Sydney / RUMBLE STUDIOS, Sydney
Media:
Award: Grand Prix for Good
PR Lions
Title: PROJECT REVOICE
Client: THE ALS ASSOCIATION
Product: CHARITY
Entrant: BWM DENTSU, Sydney
Production: FINCH, Sydney / RUMBLE STUDIOS, Sydney
Media:
Award: Silver Lion and Bronze Lion
Health and Wellness Lion
Title: PROJECT REVOICE
Client: THE ALS ASSOCIATION
Product: CHARITY
Entrant: BWM DENTSU, Sydney
Production: FINCH, Sydney / RUMBLE STUDIOS, Sydney
Media:
Award: Bronze Lion
Creative Data Lions
Title: Hearprint
Client: Cochlear
Product: Cochlear Hearing Implants
Entrant: CHE PROXIMITY, Melbourne
Production: REVOLVER/WILL O’ROURKE, Sydney / NOISE INTERNATIONAL, Sydney
Media: CHE PROXIMITY, Melbourne
Award: Silver Lion
Creative Data Lions
Title: Making The List
Client: LEGO Australia
Product: LEGO
Entrant: CHE PROXIMITY, Melbourne
Production: YELL DESIGN, Fitzroy
Media:
Award: Silver Lion
Creative eCommerce Lion
Title: Making The List
Client: LEGO Australia
Product: LEGO
Entrant: CHE PROXIMITY, Melbourne
Production: YELL DESIGN, Fitzroy
Media:
Award: Bronze Lion
Direct Lion
Title: Carsales Autoads
Client: Carsales.com.au
Product: ONLINE AUTOMOTIVE, MOTORCYCLE AND MARINE CLASSIFIEDS BUSINESS
Entrant: CHE PROXIMITY, Melbourne
Production: CHE PROXIMITY, Melbourne
Media: CHE PROXIMITY, Melbourne / CARSALES.COM.AU, Melbourne
Award: Silver Lion
Media Lion
Title: Carsales Autoads
Client: Carsales.com.au
Product: ONLINE AUTOMOTIVE, MOTORCYCLE AND MARINE CLASSIFIEDS BUSINESS
Entrant: CHE PROXIMITY, Melbourne
Production: CHE PROXIMITY, Melbourne
Media: CHE PROXIMITY, Melbourne / CARSALES.COM.AU, Melbourne
Award: Bronze Lion
Media Lion
Title: The Billion Point Giveaway
Client: Velocity Frequent Flyer
Product: Frequent Flyer Program
Entrant: CHE PROXIMITY, Melbourne
Production: GOODOIL FILMS, Sydney
Media: CHE PROXIMITY, Melbourne
Award: Bronze Lion
Outdoor Lion
Title: Inconvenience Stores
Client: Swann Insurance
Product: Insurance
Entrant: CHE PROXIMITY, Melbourne
Production: CHE PROXIMITY, Melbourne
Media: CHE PROXIMITY, Melbourne
Award: Silver Lion
Pharma Lions
Title: Hearing Test In Disguise
Client: Cochlear
Product: Cochlear Hearing Implants
Entrant: CHE PROXIMITY, Melbourne
Production: REVOLVER/WILL O’ROURKE, Sydney
Media: CHE PROXIMITY, Melbourne
Award: Bronze Lion, Silver Lion, and Gold Lion
Radio and Audio Lion
Title: INSOLVENT RUGS
Client: SUPER RETAIL GROUP
Product: BCF – BOATING CAMPING FISHING
Entrant: CLEMENGER BBDO BRISBANE
Production:
Media:
Award: Bronze Lion
Radio and Audio Lion
Title: Towel Town
Client: SUPER RETAIL GROUP
Product: BCF – BOATING CAMPING FISHING
Entrant: CLEMENGER BBDO BRISBANE
Production:
Media:
Award: –
Creative Effectiveness Lions
Title: HUNGERITHM
Client: MARS CHOCOLATE AUSTRALIA
Product: SNICKERS
Entrant: CLEMENGER BBDO MELBOURNE
Production:
Media:
Award: Bronze Lion
Creative Effectiveness Lions
Title: MEET GRAHAM
Client: TRANSPORT ACCIDENT COMMISSION (VICTORIA)
Product: TRANSPORT ACCIDENT COMMISSION (VICTORIA)
Entrant: CLEMENGER BBDO MELBOURNE
Production: FLARE PRODUCTIONS BBDO, Melbourne / AIRBAG, Melbourne
Media: CLEMENGER BBDO MELBOURNE
Award: Bronze Lion
PR Lion
Title: NEVER BEFORE BARBIE
Client: BARBIE
Product: BARBIE
Entrant: CLEMENGER BBDO MELBOURNE
Production:
Media: CARAT, Melbourne
Award: Bronze Lion
Media Lions
Title: AUSSIE NEWS TODAY
Client: TOURISM AUSTRALIA
Product: AUSTRALIA
Entrant: CLEMENGER BBDO SYDNEY
Production: CLEMENGER BBDO SYDNEY
Media: UM, Sydney
Award: Bronze Lion and Gold Lion
Creative Data Lion
Title: ATM’S That Listen
Client: CBA
Product: Consumer Banking
Entrant: COMMONWEALTH BANK, Sydney / M&C SAATCHI, Sydney
Production: M&C SAATCHI, Sydney
Media: IKON COMMUNICATIONS, Sydney
Award: Silver Lion
Entertainment Lion
Title: STOP THE HORROR
Client: GO GENTLE AUSTRALIA
Product: VOLUNTARY EUTHANASIA VICTORIA, AUSTRALIA
Entrant: CUMMINS & PARTNERS, Sydney / HISTORY WILL BE KIND, Sydney
Production: CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne / REVOLVER/WILL O’ROURKE, Sydney / ARC EDIT, Sydney / ODD STUDIOS, Sydney
Media: CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne
Award: Gold Lion
Film Lion
Title: STOP THE HORROR
Client: GO GENTLE AUSTRALIA
Product: VOLUNTARY EUTHANASIA VICTORIA, AUSTRALIA
Entrant: CUMMINS & PARTNERS, Sydney / HISTORY WILL BE KIND, Sydney
Production: CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne / REVOLVER/WILL O’ROURKE, Sydney / ARC EDIT, Sydney / ODD STUDIOS, Sydney
Media: CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne
Award: Gold Lion
Creative Data Lions
Title: VALUE OF NATURE
Client: THE GREAT BARRIER REEF FOUNDATION
Product: THE GREAT BARRIER REEF
Entrant: DELOITTE AUSTRALIA, Melbourne
Production: DELOITTE AUSTRALIA, Melbourne
Media: DELOITTE AUSTRALIA, Melbourne
Award: Bronze Lion and Silver Lion
Film Craft Lion
Title: RAT’S TALE
Client: NZ TRANSPORT AGENCY
Product: ANTI DRINK DRIVING
Entrant: FINCH, Sydney / CLEMENGER BBDO WELLINGTON
Production: FINCH, Sydney
Media:
Award: Bronze Lion
Brand Experience and Activation Lion
Title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Product: PALAU
Entrant: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
Media:
Award: Gold Lion
Direct Lion
Title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Product: PALAU
Entrant: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
Media:
Award: Grand Prix
Entertainment Lion
Title: LOSERS’ PARADISE
Client: AIR NEW ZEALAND
Product: AIR NEW ZEALAND
Entrant: HOST/HAVAS, Sydney
Production: RED DOG PRODUCTIONS, Sydney
Media:
Award: Bronze Lion
Media Lion
Title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Product: PALAU
Entrant: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
Media:
Award: Silver Lion
Social and Influencer Lion
Title: LOSERS’ PARADISE
Client: AIR NEW ZEALAND
Product: AIR NEW ZEALAND
Entrant: HOST/HAVAS, Sydney
Production: RED DOG PRODUCTIONS, Sydney
Media:
Award: Bronze Lion
Sustainable Development Goals Lions
Title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Product: PALAU
Entrant: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
Media:
Awards: Bronze and Silver Lions and Grand Prix
Titanium Lion
Title: PALAU PLEDGE
Client: PALAU LEGACY PROJECT
Product: PALAU
Entrant: HOST/HAVAS, Sydney
Production: SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
Media:
Award: Titanium Grand Prix
Film Lion
Title: VIRTUAL EQUALITY
Client: QUEERAZ
Product: SOCIAL NETWORK
Entrant: J. WALTER THOMPSON, Sydney
Production: LUSCIOUS INTERNATIONAL, Sydney
Media:
Award: Silver Lion
Creative Data Lion
Title: THE R WORD
Client: AVIVO
Product: AVIVO
Entrant: MARKETFORCE, Perth
Production: MARKETFORCE, Perth
Media: MARKETFORCE, Perth
Award: Bronze Lion
Social and Influencer Lion
Title: THE WENTWORTH RAT
Client: FOXTEL
Product: WENTWORTH
Entrant: MINDSHARE, Sydney
Production: MINDSHARE, Sydney
Media: MINDSHARE, Sydney
Award: Bronze Lion
Health and Wellness Lion
Title: AAMI SMARTPLATES
Client: SUNCORP
Product: AAMI
Entrant: OGILVY AUSTRALIA, Melbourne
Production: OGILVY AUSTRALIA, Melbourne
Media:
Award: Silver Lion
Design Lion
Title: THE MUSEUM THAT MADE A NAME FOR ITSELF BY CHANGING ITS NAME.
Client: MUSEUM OF CONTEMPORARY ART AUSTRALIA
Product: CONTEMPORARY ART GALLERY
Entrant: OGILVY AUSTRALIA, Sydney
Production: OGILVY X, Sydney / CODE ON CANVAS, Sydney
Media:
Award: Bronze lion
Film Craft Lions
Title: STOP THE HORROR
Client: GO GENTLE AUSTRALIA
Product: ASSISTED DYING
Entrant: REVOLVER/WILL O’ROURKE, Sydney / CUMMINS & PARTNERS, Sydney
Production: REVOLVER/WILL O’ROURKE, Sydney
Media:
Award: Gold Lion and Silver Lion
Media Lion
Title: DUNDEE
Client: Tourism Australia
Product: Tourism Australia
Entrant: UM, Sydney / DROGA5, New York
Production: BISCUIT FILMWORKS, New York / REVOLVER/WILL O’ROURKE , New York
Media: UM, New York / UM, Sydney
Award: Silver Lion
Mobile Lion
Title: INVISIBLE FRIENDS
Client: MISSING PERSONS ADVOCACY NETWORK
Product: MISSING PERSONS ADVOCACY NETWORK
Entrant: whiteGREY MELBOURNE
Production: whiteGREY MELBOURNE
Media: whiteGREY MELBOURNE
Award: Bronze Lion
PR Lion
Title: HELLO IN ELEPHANT
Client: DAVID SHELDRICK WILDLIFE TRUST
Product: HELLO IN ELEPHANT
Entrant: whiteGREY SYDNEY
Production: whiteGREY SYDNEY
Media: whiteGREY SYDNEY
Award: Silver Lion
Media Lion
Title: SIP SAFE
Client: MONASH UNIVERSITY
Product: MONASH UNIVERSITY
Entrant: Y&R MELBOURNE
Production:
Media:
Award: Silver Lion
Outdoor Lions
Title: SIP SAFE
Client: MONASH UNIVERSITY
Product: MONASH UNIVERSITY
Entrant: Y&R MELBOURNE
Production:
Media:
Award: Bronze Lion
Health and Wellness Lion
Title: SIP SAFE
Client: MONASH UNIVERSITY
Product: MONASH UNIVERSITY
Entrant: Y&R MELBOURNE
Production:
Media:
Award: Gold Lion
