Cannes Lions Announces New Home Of Creativity: LIONS

Cannes Lions Announces New Home Of Creativity: LIONS
SHARE
THIS



Cannes Lions has announced the creation of its new masterband, LIONS. Building on 67 years of championing creative excellence, LIONS aims to drive progress through creativity and support the global community on their creative journeys, day in, day out.

Speaking at the October edition of LIONS Live, which is taking place this week, Simon Cook, Managing Director, LIONS, said: “We are in a unique position in that we have over 60 years of evidence confirming that creative excellence moves people, business and society forward. Cannes Lions takes place annually, but it’s become clear that creativity cannot only be tethered to a single experience.

“For some time our customers have been asking us for year-round support, to help them realise their creative aspirations and enable them to move forward. The creation of LIONS is a very natural evolution of our business that brings our portfolio of services onto a single platform – The Home of Creativity. Our aim is to provide those in the business of creativity with access to the insight and support they’ve asked for to enable them to drive progress through creativity, every day.”

Offering access to the best work, talent, insight and learning, the LIONS product portfolio – which is split into four pillars of Community, Intelligence, Learning and Benchmarking – is designed to be highly accessible by everybody in the business of creativity, from students to the c-suite.

Philip Thomas, Chairman, LIONS, said: “This change brings together the disparate parts of what LIONS has been offering for some time, whether that’s our consultancy services for brands who want to improve the creativity and effectiveness of their marketing, the benchmarking of the Global Creativity Report, the inspiration and celebration of the festivals we run, our year-round training courses, or the rich digital resource of The Work. We know how powerful creativity can be, and the LIONS platform is designed to equip our community with the support, tools and insights to better understand, and adopt, transformational creativity.”

Five marketing and creative legends from four continents have collaborated with LIONS to share what gives them the energy and power to fearlessly champion creativity everyday. Chaka Sobhani, Josy Paul, Tea Uglow, PJ Pereira and Yang Yeo, have narrated a series of powerful and inspiring videos designed to inspire the global community to continue to stay restless, aim higher and push forward to achieve progress through creativity.

Expanding on the campaign, Tea Uglow, Creative Director of Google’s Creative Lab in Sydney, commented, “Creativity illuminates the strengths and weaknesses of society. Embracing the chaos and colour of creative practice let us find new uses for old tools, or imagine better models, better worlds.” The videos will be streamed throughout LIONS Live and are all available to watch on the LIONS YouTube channel.

As part of the LIONS offering, this week sees the second edition of LIONS Live. Available free, to everyone, everywhere, the week-long agenda sees creatives from across the world coming together to deliver practical learning, inspiration and insight. Around 80,000 people from 145 countries have now registered to be a part of the LIONS Live community which Cook said was “testament to the industry’s appetite to learn about creative excellence and be part of a diverse, global community with a shared vision and belief.”

The new LIONS platform is available at: www.lionscreativity.com.

 

Please login with linkedin to comment

Cannes Lions

Latest News

Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]

Digitas Creates Its Own Flavour With Data Driven Beer
  • Marketing
  • Media

Digitas Creates Its Own Flavour With Data Driven Beer

Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]

Afterpay’s New Study Shows How Next Gen Aussies Are Feeling About Post-Lockdown Life
  • Marketing

Afterpay’s New Study Shows How Next Gen Aussies Are Feeling About Post-Lockdown Life

As Australia prepares to hit its 70 per cent nationwide double vaccination milestone, a new study from Afterpay reveals how Gen Z and Millennials are ready to Press Play on their lives, after 9 in 10 (88 per cent) missed key life events through lockdowns. From hitting restaurants, cafés and pubs and jetting off overseas, […]

Come From Away Reopens In Sydney!
  • Media

Come From Away Reopens In Sydney!

Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]

Guardian Australia Launches Revealing Climate Change Podcast, Australia V The Climate
  • Media

Guardian Australia Launches Revealing Climate Change Podcast, Australia V The Climate

Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]

Enero’s Q1 Revenues Soar 22.6%
  • Advertising
  • Marketing

Enero’s Q1 Revenues Soar 22.6%

B&T's unsure if Enero boasts Champagne clients on its books, but the corks should be popping on these bubbly numbers.

Vevo Launches New App On Fetch TV
  • Marketing
  • Media

Vevo Launches New App On Fetch TV

Music video network Vevo is for the groovers, the chanteuses, the karaoke kings and the hairbrush mime artists.

Media Chiefs Dissect 10’s Upfronts
  • Media

Media Chiefs Dissect 10’s Upfronts

Judging by this, media bosses liked what they saw from 10's Upfronts. They were ecstatic that Rove wasn't returning.

by B&T Magazine

B&T Magazine
Diversity, Tech And Influencers At The Heart Of Are Media’s TRENDtalks: Beauty
  • Media

Diversity, Tech And Influencers At The Heart Of Are Media’s TRENDtalks: Beauty

The beauty industry needs to reflect greater diversity both in front and behind the camera, as consumers increasingly align with brands that share their values, according to a panel of leading experts speaking at Are Media’s latest insight series TRENDtalks: Beauty. Hosted by leading Australian beauty expert and presenter Michael Brown, TRENDtalks: Beauty also highlighted […]

Podsights Report Finds iHeartPodcast Network Performs Above Global Measurement Benchmarks
  • Marketing
  • Media

Podsights Report Finds iHeartPodcast Network Performs Above Global Measurement Benchmarks

Findings from the latest Podsights Benchmark Australian Report shows ARN’s iHeartPodcast Network is a market leader in advertising effectiveness and continues to perform well above global benchmarks. Through its partnership with Podsights, ARN is setting the standard for podcast advertising measurement, providing commercial partners with data-led insights to ensure maximum engagement and conversion with iHeartPodcast […]

Microphone in front of the sound mixer and computers in broadcasting radio studio. New radio station studio.
  • Advertising

Metropolitan Commercial Radio Ad Revenue Up 12.7% In September

Advertising revenue for metropolitan commercial radio stations reached $53.149 million in September, reflecting a year on year rise of 12.7 per cent, according to data compiled by Milton Data and released by industry body Commercial Radio Australia (CRA). September quarter ad revenue totalled $151.373 million, up 16.1 per cent from the corresponding period a year […]

GAMURS Group Appoints Alex Walker To Lead Content Across Asia Pacific
  • Media
  • Technology

GAMURS Group Appoints Alex Walker To Lead Content Across Asia Pacific

GAMURS Group, the esports and entertainment media network that reaches more than 100 million passionate gamers globally per month, has announced the appointment of Alex Walker as its vice president of content for the Asia Pacific region. Walker joins GAMURS after more than six years at Allure Media and Nine’s Pedestrian Group, where he was […]