Cannes Lions Announces 2021 Awards Entry Numbers Before Launch Of Virtual Event

Cannes Lions Announces 2021 Awards Entry Numbers Before Launch Of Virtual Event
B&T Magazine
Edited by B&T Magazine

Cannes Lions has published its entry numbers ahead of Cannes Lions Live, which will run from 21 to 25 June.

29,074 pieces of work have been entered from 90 countries, with entries spanning two years after the awards were paused due to the global pandemic in 2020.

Simon Cook, managing director, LIONS, said that this was a moment for the industry “to reflect but also look forward”.

He continued, “Bringing together this mass of work from across the globe to present to our juries is always an exciting moment for us. The work gives us an initial snapshot of the industry, before our expert juries take on the task of awarding the work that will set the new creative benchmark.”

“This is a highly anticipated moment and the work across two years tells a story about the changing shape of creativity throughout the global pandemic, and showcases the power of creativity as a vehicle for change.”

The work comes from a broader mix of entrants than previous years, and across all Lions. Numbers show that brands continue to invest in creativity, while entries from independent agencies are up by 14 per cent and production companies by 19 per cent.

The newly launched Creative Business Transformation Lions – celebrating creativity that drives business forward – has had a strong first year, indicating that creative companies are now being asked to solve real business problems, with creative thinkers increasingly applying their skills to the business as a whole.

Similarly, the Titanium Lions – recognising work that breaks new ground with provocative, boundary-busting, envy-inspiring ideas – have seen large engagement this year with 15 per cent more entries than 2019.

With the global pandemic causing a shift from real world experiences, digital has continued to boom, with other Lions seeing increased engagement including the Social & Influencer Lions up 14 per cent and the Creative eCommerce Lions which have seen a 12 per cent increase year on year.

Suggesting that companies have shifted to short term strategy in the face of unprecedented circumstances, work that relies on long term strategy and results appears to have been hit this year, with entries into the Creative Effectiveness Lions down 38 per cent and the Creative Strategy Lions seeing a 20 per cent drop.

Susie Walker, VP of awards, LIONS, said, “During Cannes Lions Live we plan to really dig into the work like never before.”

“Our content includes daily Awards Shows from Cannes, where the winners will be announced for the first time; The Debriefs, a series of interviews with all  28 Jury Presidents in their home cities across the world to analyse the winning work; and a data studio that will track the winning entries live, providing regular daily insight and analysis on a scale that we haven’t delivered before. We’re excited to be returning the global creative benchmark through the Lions, and we’ll delve even further into the work and the winners when we publish the annual LIONS Creativity Report later in the year. ”

Jury members from across the world are currently convening remotely to judge, discuss and award the Lions. Shortlists for the Innovation Lions, Titanium Lions and Glass: The Lion for Change have already been released here; the remaining 25 shortlists will be released from 19 June onwards.

The Lion winners are set to be revealed in a series of live-streamed Awards Shows throughout Cannes Lions Live from 21-25 June. See the full agenda here, and a guide to all the talent here.

Pass holders for Cannes Lions Live will also have access to more than 150 films and 40 hours of creativity made by a diverse, eclectic, and truly outstanding talent line-up: from multi-Lion award winners, historians, Oscar-winners and more.

For those looking to build meaningful connections and relationships during Cannes Lions Live, there will also be Meet Up sessions. They are hosted by industry heroes, and draw on the power of collective thinking.

Depending on what day and time you decide to join, you could be rubbing shoulders with Debbi Vandeven, Global Chief Creative Officer, YMLR&R, Josy Paul, Chairman and Chief Creative Officer, BBDO India, Nicky Bullard, Chairwoman and Chief Creative Officer, MRM, and many, many more.

Digital passes to Cannes Lions Live are available to purchase as a standalone and all LIONS members receive complimentary access as part of their membership. View the content agenda and buy your pass here.

Young Lions also get a 30 per cent discount on the LIONS membership fee.

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