Cancer Council VIC Tackles Tricky Subject With Sense Of Humour

Cancer Council VIC Tackles Tricky Subject With Sense Of Humour

A new digital campaign launching this week takes an innovative approach to the tricky subject of cancer screening with Arabic audiences.

Confronted with the difficult task of raising awareness of cancer screening programs available in Australia, Cancer Council Victoria in consultation with Arabic community groups, created a comedic cartoon to address common stigmas around screening for breast, bowel and cervical cancers.

The cartoon was written and voiced by Egyptian-Arabic comedian Akmal Saleh with illustration and animation by Matt Slater.

The cartoon features Saleh admitting he does not like check-ups, whether they are for his car or his body, but he learns that people that screen for bowel, breast and cervical cancer can live longer.

“I’ve got a lot in common with my car, we’re both getting on in years, we make strange sounds that we never used to make – there’s a leak somewhere…and occasionally unexpectedly I’ll backfire, frightening passers-by,” Saleh says in the cartoon.

The campaign is striking a chord with Arabic audiences. Community Development Worker from the Arabic Welfare Inc, Simar Amad, is a breast cancer survivor and is working with Cancer Council Victoria on the project.

“There are many barriers to discussing cancer screening in the Arabic community, as cancer is very much connected to the idea of death in our culture, and illness is linked to fate. Traditionally we have been afraid to use the word ‘cancer’, so instead we used to describe it as ‘nasty disease’, which made it hard to talk about,” said Amad.




Please login with linkedin to comment

cancer council

Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]