Cancer Council NSW And Spark Foundry Australia Launch Christmas Appeal

Cancer Council NSW And Spark Foundry Australia Launch Christmas Appeal
SHARE
THIS



Cancer Council NSW launched a Christmas Appeal campaign to encourage donations that will help fund more life-saving cancer research.

Devised by Spark Foundry Australia, the campaign focuses on children’s natural curiosity, often asking the question “why”.

Spark Foundry Australia creative lead, Paul Bosiger, said while there is no shame in adults not always having the answers, not knowing why children are still dying from cancer is not acceptable.

Watch the campaign TVC below:

Bosiger said: “Asking the question ‘why’ enabled us to highlight the unacceptable truth that we don’t have the answer.

“By putting the viewer in the impossible position parents are having to endure, we’re hoping to drive an emotional reaction to a very real problem.”

He added: “It also allows us to bring those affected into the conversation and underlines the importance for research aided by the tagline ‘No donation. No cure’, which leaves no confusion on the action required.”

Running until the end of December, the Christmas Appeal campaign will be digitally led, supported by direct mail and TV.

Cancer Council NSW direct marketing unit manager, Joshua McNeil said: “The Christmas Appeal is an important event in the Cancer Council NSW calendar.

“As a community-funded organisation, it is vital as it enables us to continue our life-saving cancer research.

“This year, we have chosen to highlight that cancer does not discriminate – it can impact anyone, anywhere.”

McNeil adde: “In fact, childhood cancer kills more children than any other disease in Australia and there is currently no known way to prevent it.

“We’re grateful to Spark Foundry Australia for helping us visualise this and demonstrate the need for donations to fund research and, ultimately, save more lives.”

Across Australia, it is estimated that 804 children aged 0-14 years will be diagnosed with cancer this year, with around 101 deaths expected.

There are no known strategies to prevent cancer in children, so the incidence rates continue in line with population growth.

Unlike many adult cancers, childhood cancer is not associated with lifestyle and we do not know how to prevent it.

We need more research into every aspect of childhood cancer.

Cancer Council NSW is Australia’s leading cancer charity and is the only organisation that works across every area of every cancer.

The charity conducts and funds world-class research that underpins its work across the cancer journey, supporting people as they navigate their journey with cancer, and advocating to ensure that governments take action on cancer.

CAMPAIGN CREDITS:

Client – Cancer Council NSW

Joshua McNeil, Direct Marketing Unit Manager

Cara Morrison, Marketing Manager – Loyalty

Christine Champion, Loyalty Specialist

Vanessa Szczesny, Marketing Coordinator – Loyalty

Grace Langford, Marketing Coordinator – Loyalty

Media & Creative Agency – Spark Foundry

Paul Bosiger, Creative Lead

Olia Krivtchoun, Head of CX

Josef Charlesworth, CX Director

Lia Robinson, Client Director

Lydia Kiternas, Client Planner

Caitlin O’Malley, Associate Director, Social Content

Gabby Silverstone, Senior Performance Executive

Lillian Teoh, Senior Performance Executive

Production – Chisel

 

 

Please login with linkedin to comment

cancer council Spark Foundry Australia

Latest News

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Wavemaker Names Susie Si As New Vodafone Lead
  • Media

Wavemaker Names Susie Si As New Vodafone Lead

Media agency Wavemaker has appointed Susie Si as group business director – to lead the Vodafone account. Si joins from sister agency MediaCom, where she has spent the last 8 years. Most recently she was group client lead on News Corp. Si will report to Wavemaker Sydney managing director Ian Edwards, and replaces Emily Cook […]

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy
  • Marketing

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy

Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]

Outbrain Goes Public, Making Nasdaq Debut
  • Marketing

Outbrain Goes Public, Making Nasdaq Debut

Outbrain Inc. has announced the pricing of its initial public offering of 8,000,000 shares of common stock at a price to the public of US$20.00 per share. The gross proceeds to Outbrain from the offering, before deducting the underwriting discounts and commissions and offering expenses, are expected to be approximately $160 million. The shares began […]

HubSpot To Support The GO Foundation As Part Of World Certification Week
  • Technology

HubSpot To Support The GO Foundation As Part Of World Certification Week

HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]

IntelligenceBank Secures $50M Investment From Five Elms Capital
  • Technology

IntelligenceBank Secures $50M Investment From Five Elms Capital

IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]

SCA Announces Ten New Dab Music Stations Via LiSTNR
  • Media

SCA Announces Ten New Dab Music Stations Via LiSTNR

Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic
  • Media

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic

SBS has launched live interpreting of the daily NSW Government COVID-19 press conference in languages other than English, to provide communities with access to the latest information and critical health messages. The national-first initiative provides real-time interpreting of the press conferences in Arabic and Vietnamese, streamed live every day on the SBS Arabic24 and SBS Vietnamese Facebook pages, SBS […]

Linktree Chooses Snowflake To Support Intelligence And Analytics Activities
  • Technology

Linktree Chooses Snowflake To Support Intelligence And Analytics Activities

Snowflake, the Data Cloud company, today announced it has been chosen by market-leading linking platform, Linktree, to support the company’s business intelligence and analytics activities. Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem and monetise their passion, instantly guiding their audience to the destinations they care […]

London, UK - August 01, 2018: The buttons of Snapchat, Facebook, Instagram and WhatsApp on the screen of an iPhone.
  • Media

Snapchat Sees 116% Increase In Revenue

The last time B&T saw impressive increases the size of 116% was the swipe left rejections on our Tinder profile.

by B&T Magazine

B&T Magazine
Woman hand using modern laptop computer to connect with live streaming video on social network
  • Technology

Xandr Sees 125% Lift In Video Spend

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of premium video, Connected TV (CTV) and curated media spend on its platform for Q2 2021, which saw significant increases.

Taboola Acquires Connexity For $1 Billion
  • Technology

Taboola Acquires Connexity For $1 Billion

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately $US800 million. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers.

How To Re-Engineer Your Event Mix With ON24
  • Partner Content

How To Re-Engineer Your Event Mix With ON24

Events are increasingly shifting online. You can't get loaded on booze & arancinis, but you'll save on dry cleaning

by B&T Magazine

B&T Magazine
Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine