Whoops! Adidas Accidentally Leaks Arsenal’s $109 Million Kit Launch Ad

Whoops! Adidas Accidentally Leaks Arsenal’s $109 Million Kit Launch Ad

Like pretty much anything to do with the English Premier League, the unveiling of a new team shirt – or kit as it’s better known in the UK – is big news indeed.

So, there was some red faces at Adidas over the weekend after the German sportswear giant accidentally leaked an ad for Arsenal’s 2019-2020 kit three days before it was supposed to.

Adidas is Arsenal’s new official sportswear supplier after it inked a £60 million ($A109 million) a season, five-year deal to replace incumbent Puma last October.

The deal is the third most lucrative in world football, behind Nike’s £140 million ($A254 million) kit sponsorship of Barcelona and Adidas’ £75 million ($A136 million) sponsorship of Manchester United.

The leaked ad – that Gunners fans apparently found mistakenly posted to Adidas’ Facebook page on Friday – celebrates Arsenal’s home or, more to the point, all things “North London” including the traditional barber’s shop and greasy spoon breakfast.

Check out the leaked spot below:

 

 

 

 




Please login with linkedin to comment

Adidas Arsenal EPL Sports Marketing

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]