Westpac Launches New Chapter In Help Campaign Via DDB Sydney

Westpac Launches New Chapter In Help Campaign Via DDB Sydney
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Westpac has launched the next phase of its Help campaign with a focus on providing support for small business owners across Australia via DDB Sydney

Set to the soundtrack of The Masters Apprentices classic Because I Love You remade by Amy Shark, the campaign tells the story of a couple who have emigrated to Australia and open a small business out of necessity, but grow to treasure it for the life and opportunity it gives their family.

The new campaign coincides with the launch of Westpac’s ‘help when it matters’ logo, cementing the brand’s ongoing commitment to providing tangible help to customers when and where it matters to them.

Westpac Group’s head of brand, advertising & media, Jenny Melhuish, said: “Our latest campaign brings to life the sheer dedication, challenges and rewards faced by small business owners of today. For many, when operating a family business, it becomes a focal part of that family’s life – the ups and the downs.

“We recognise that there are a myriad of challenges that can come along with operating a small business. Westpac has developed a new online hub with a range of support to help Australians start, grow and maintain a small business – from practical tools and resources for employment and cash flow needs, to products and services that help businesses and staff get paid faster.”

DDB Sydney creative partner Matt Chandler added: “This epic story of grit and sacrifice was a privilege to make. It really pays homage to so many small business owners with similar stories to that of the central character Ali; people who have set out on their own to build a life for their families.

“We count ourselves incredibly lucky to have such brilliant clients and production partners who make work like this possible.”

The campaign launches nationally across TV, radio, digital, out of home and social, from Sunday, 2 June.

Credits

Client: Westpac

  • Jenny Melhuish, Head of Brand, Advertising & Media, Westpac Group
  • Sam Viney, Head of Advertising, Westpac
  • Carly Boyle, Director of Media Planning
  • Amber Joyce, Senior Advertising Manager, Westpac
  • Sian Chadwick, Head of Business Experience, Westpac Business
  • Anna MacFarlane, Head of Business Marketing, Westpac Business
  • Alice Pears, Senior Marketing Manager, Westpac Business
  • Brooke Carter, Senior Marketing Manager, Westpac Business
  • Magdalena Sikora, Marketing Manager, Westpac Business

Creative Agency: DDB

  • CCO: Ben Welsh
  • ECD: Tara Ford
  • Head of Art: Noah Regan
  • Creative Partner: Matt Chandler
  • Art Director: Noah Regan
  • Copywriter: Matt Chandler
  • Designer: Paul Jansen
  • Head of Integrated Content: Sevda Cemo
  • Lead Senior Producer: Tash Johnson
  • Managing Partner: Chiquita King / Sasha Firth
  • Group Account Director: Topher Jones
  • Senior Business Director: Kirsty Smith
  • Business Manager: Fabrizia Violante
  • Chief Strategy Officer: Carl Ratcliff
  • Head of Planning: Dom Hickey
  • Senior Planner: James Davis

Production Company: 3&7

  • Director: Steve Ayson
  • Executive Producer: Emma Wilcockson
  • Producer: Julianne Shelton
  • Edit Facility: The Butchery
  • Editor: Jack Hutchings
  • Sound: Song Zu
  • Sound Engineer: Abigail Sie
  • Post Production: Blockhead VFX
  • Music Supervision: Karl Ritcher
  • Casting: Peta Einberg Casting & Nick Hamon Casting

Media: Media Lab

Public Relations: Map and Page

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