Toxic Masculinity Gloriously Skewered In Hilarious Smooth Veet Men Spot

Toxic Masculinity Gloriously Skewered In Hilarious Smooth Veet Men Spot
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Toxic masculinity and the MeToo movement have dominated men’s advertising of late, but mercifully it seems fellas can still have a laugh at themselves judging by a new spot for Veets Men hair removal cream.

The spot, titled “Fishermen”, is the work of acclaimed Parisian agency BETC.

With a bit of The Perfect Storm meets Jaws feel about it, the clever spot follows four men aboard a fishing trawler regaling their near-misses and subsequent scars.

And, as the ad sets out to prove, the modern man doesn’t have to wrangle a great white shark to prove his masculinity.

The spot’s directed by acclaimed New Zealand director Greg Bray, which may explain why it has a good smattering of Kiwi humour about it. Check out the hair removing fun below:

 

 

 

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