Tonic Health Media has announced the expansion of its extensive TV programming with an exclusive new travel program called Travel Review.
Travel Review is hosted by international travel expert David Whitehill, produced by Igloo Media and each episode will reach over 3 million people at GP practices, hospitals and health centre waiting rooms across Australia.
Tonic commercial director, Jack Mortlock said the new program meets the needs of its huge audience which has grown by over 200 per cent in the past three years.
Mortlock commented: “We are always listening to our audience and research indicates that they want to see more travel content.
“Each episode of Travel Review will be seen by over 1.5 million people who intend on travelling in the next 12 months.”
He added: “We’re delighted to be working with Australia’s leading branded programming specialists, Igloo Media to offer an exclusive travel program that entertains our audience and delivers an outstanding branded content solution to travel marketers.”
Igloo Media CEO and executive producer, Graeme Thomas said the size and uniqueness of the audience is what first attracted him to the Tonic Health Media network.
Thomas said: “It’s a very large audience by Australian standards and growing each year.
“When I saw that most viewers are young families or over 50 years of age and consuming the media in a captive environment, I was convinced that this was the most exciting branded media opportunity in the travel space.
“The Tonic audience wants to watch shorter form travel programming and travel marketers need an engaging and effective solution that reaches more potential customers in a cost-effective way, which isn’t currently available.”
Travel Review runs in 2 and 4 minute segments and the flexible format allows marketers to use existing footage; feature brand ambassadors; make retail offers; as well as use the Travel Review segment on their websites and social channels.
Presenter David Whitehill said travel is such an important part of a person’s health & wellbeing, and bringing the world to audiences, especially when there are great deals involved, is fantastic.
Whitehill commented: “I always love getting the inside scoop from people who have already travelled to a destination so Travel Review is a great place to start planning your next holiday.”