Spotify Mixes Nostalgia, Humour And Cheek In Glorious New Campaign
If you’re an 80s and 90s music aficionado disillusioned with the soundtrack of 2019, fear not, because Spotify has created the perfect campaign for you.
The “listen like you used to” campaign by Who Wot Why is targeted specifically at listeners that grew up between 1979 and 1999.
By juxtaposing the classics of yesteryear with the monotony of adulthood, the hilarious campaign taps into a sense of ‘coming of age’.
For example:
“1995 Smashing Pumpkins. 2019 Smashing avocados”,
“1983 UB40, Red Red Wine. 2019 You be forty. Red red wine”,
“1979 London Calling. 2019 Conference calling.”,
But perhaps best of all is, “1998 Baggy jeans and chokers are in, Spice Girls are on tour. 2019 Ditto”.
The billboards and posters are on display around London and Manchester in the UK.
While for many the ads will be a reminder of all the years that have passed, the music streaming platform’s message is that although times change, your music taste doesn’t have to.
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