Music streamer Spotify is ramping up the marketing unveiling a big budget, global campaign it’s calling “Love what you love”.
The campaign was created by Spotify’s own in-house creative team in the States and the media will be handled by UM. It’s set to launch globally next month and includes Australia, too,
The feature of the campaign – which also comes with an outdoor iteration – is two TVCs titled “Chase” and “Horror”.
“Chase” plays on a good old-fashioned Hollywood car chase all set to Miley Cyrus’ Cannonball. While “Horror” uses Camila Cabello’s track Havana and, living up to its name, is the stuff of nightmares.
Check out both the cool spots below: