Sendle Challenges Australia Post To Carbon Offset Today
Sendle, Australia’s first 100 per cent carbon neutral delivery service and a certified B Corporation, has launched a new campaign, aiming to secure a clear and full commitment from Australia Post on carbon neutrality.
Australia Post recently announced an intention to introduce carbon neutral delivery for parcels sent through its Post Office and MyPost Business channels, but the plans are unclear: the timeline for the roll out is undefined, whether consumers will wear the cost is not specified, and the commitment does not extend to all of Australia Post’s deliveries.
While the intentions of the carbon neutral goal are commendable, they are not enough in 2019.
As a major delivery player in a time of global climate crisis, Australia Post has a responsibility to lead and take action with urgency.
Sendle is challenging Australia Post to immediately begin offsetting the carbon emissions generated by each parcel they ship.
To jumpstart their efforts, Sendle will offset* all of Australia Post’s domestic parcels on September 20, in support of the global climate strikes.
The company estimates this volume to be one million parcels.
In a ‘limited edition’ sticker range released by Sendle as part of the campaign, classic Australian fauna including the Gouldian Finch, Eastern Blue Devil fish, Red Kangaroo and Koala are seen fitted with gas masks, exposing the true impact of ecommerce delivery on the Earth.
To amplify the challenge, Sendle will offset an additional parcel every time someone orders, downloads or shares the sticker on social media.
Aussies can get their stickers here, and tag #SendleOffsets or @Sendle to get involved.
Sendle CEO, co-founder and global innovation leader James Chin Moody said: “The fact that Australia Post is jumping on board with carbon offsetting at all is a testament to the power of competition.
“And while it’s incredibly rewarding to see them follow our lead to the benefit of the environment, we believe there’s more to do.”
He continued: “As the climate crisis intensifies, we are running out of time for promises.
“We need immediate action and going 100 per cent carbon neutral is a simple way to take responsibility today for one of the most pressing environmental issues of our time.
“Carbon offsetting is really not that difficult. We know because we’ve done it.
Chin Moody concluded: “Since Sendle launched in 2014, we have offset 100 per cent of the emissions generated through our shipping — every single parcel we’ve picked up and delivered, both locally and overseas.
“We believe moving to a model of immediate offsetting, while working together as an industry on longer term improvements, is the best way forward for business and the environment.”
Revolutionising the shipping industry
Just last year, Australia’s transport and shipping industry emitted 102 million tonnes of CO2.
That’s 18 per cent of Australia’s total annual greenhouse gas pollution and equivalent to 21 million cars driven for one year (more than all the vehicles in Australia and New Zealand combined) or powering all the homes in Spain for one year.
Chin Moody commented: “The parcel boom is only going to grow, as more people start their own small businesses and the world of eCommerce expands.
“This is great news on one hand, as small business gives people opportunities to run their own lives and forms the backbone of strong, healthy communities — especially here in Australia.
“But in this day and age, profit doesn’t need to come at the cost of our planet.”
Melbourne-based sustainable clothing label and Sendle customer Amy Roberts started her business, Vege Threads, after years in the fashion industry left her startled by the true environmental impact of fast fashion.
Roberts said: “The more I’ve learnt about sustainability practices, the more I’ve realised most businesses should just offset their carbon.
“Once you’ve done the calculations, it’s not a hard process and it doesn’t impact the business materially.
“If you’re carbon neutral, it helps other businesses trying to sustainably manage their supply chains because they can trust and rely on you.
“A rising tide lifts all boats, kind of thing.”
*Carbon offsetting is the process of purchasing carbon credits, and investing in environmental projects around the world designed to reduce future carbon emissions, balancing out one’s own carbon footprint.
Latest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.