The Christmas season is never kind to the waistline, and one person who knows that better than anyone is Santa Claus himself, according to a wonderful new spot for Audi’s RS 5 Sportback.
The ad, called “New Santa”, is the work of US agency M/H VCCP and sees Mr Claus cut the cookies and take-up a rather rigorous fitness regime that’s helped along by his elves and an encouraging Mrs Claus.
The ad, at almost four-minutes long, sees Santa drop the weight and soon be able to fit into his shiny new red RS 5.
Undoubtedly a lot of fun, critics may suggest that the ad’s merely a metaphor for overweight, middle-aged men having a midlife crisis and pining for a shiny new red sports car.
But let’s not moralise, instead enjoy the wonderful, big budget piece of work below: