Samsung Debuts ‘Connected Restaurant’ For Festive Season

Samsung Debuts ‘Connected Restaurant’ For Festive Season
B&T Magazine
By B&T Magazine



Creative agency Boys+Girls today announces its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’.

The ‘Connected Restaurant’ is the first-ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney.

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The pop up will bring families split between Ireland and Australia together for Christmas, despite the distance and time difference between them.

Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant.com by families separated between the two cities.

Demand was exceptionally high, with enough table requests to fill the four-day pop up for three months straight.

Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect across time zones, bringing friends and family together at a time when they feel the separation most.

A time when almost every dinner table in Ireland is missing a loved one who can’t make it home for Christmas.

Diners will indulge in a festive three course menu together, and can also look forward to plenty of unique surprises that only The Connected Restaurant could cook up, including a bespoke photo booth that enables loved ones in Sydney and Dublin to have their picture taken together in real time.

Boys+Girls collaborated with innovation production studio, UNIT9, to create a high-tech experience where the technology effectively disappears for the guests to make a human connection.

Multiple high-definition cameras and targeted microphones are synced instantaneously across the globe and relayed to the latest Samsung screens.

Every element of the experience is seamlessly co-ordinated in both locations, from technology to table service, to ensure that the diners are connected as though they were seated at the same table.

This specially designed restaurant will be located on Clarendon Street in Dublin city centre with the other half on Holt St, Surry Hills in Sydney Australia.

Boys+Girls will be launching a brand film featuring the best moments from the restaurant on 17 December.

Boys+Girls ECD Rory Hamilton commented: “A connected restaurant is the perfect way of bringing together families at Christmas, and also highlights Three and Samsung’s brand positioning of connectivity.

“There have been obstacles involved in creating this experience regarding the technology, and tackling time differences, but we have decided to make a virtue of this and have even injected humour into the experience as well!”

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Three head of brand and marketing communications Aislinn O’Connor commented: “At Three, we understand that people use our network every day for creating and sharing their special moments with loved ones far and near.

“Christmas, in particular, is the time of year that we want to take time to catch up with family and friends, but for many reasons not everyone can make it home for Christmas in Ireland.

“This is why we have teamed up with Samsung to create the world’s first Connected Restaurant. We look forward to opening the doors to this experience on the 29 of November.”

Find out more at TheConnectedRestaurant.com

 

Credits

Agency: Boys + Girls

Executive creative director: Rory Hamilton

Creative director: Kris Clarkin

Head of digital: Shane Casey

Senior experiential director: Karleen Smyth

Group business director: Pat Stephenson

Senior account manager: Andrea Dalton Doran

Project manager: Sara Morrow

Senior strategic planner: Chloe Hanratty

Head of activation: Dan Henson

Experiential executive: Sadhbh Murphy

Head of production: Derek Doyle

Head of design: Barry Smith

Motion design: Patrick Horan

Digital producer: Tom O’Reilly

Web developer: Jack Webber

Three Clients:

Head of brand & marketing: Aislinn O’Connor

Marketing manager: Rachel Cunningham

Marcomms campaign manager: AnnMarie O’Brien

Digital marketing manager: Cian McDonagh

Samsung Clients: 

Linda Nolan, head of marketing, Samsung Ireland

Ide O’Brien, marketing manager

Ciara Walsh, marketing manager

Production Partner: UNIT9




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