Rideshare platform Ola has launched two new TVCs as the hero creative of an integrated marketing campaign aiming to leverage its new partnership with the Wallabies.
The TVCs, created by Advertising Advantage, feature Wallabies players Nick Phipps, Folau Fainga’a and Bernard Foley, focusing on the excitement in the lead-up to September’s World Cup and highlighting the seamless experience of riding with Ola.
The objective of the campaign is to elevate the partnership and amplify Ola as the Wallabies’ official rideshare partner. The TVCs aim to show fans the variety of offers and extra value they can enjoy with Ola, positioning the brand as the better value rideshare option.
Two executions were developed with the help of the Wallabies team members, each featuring the players waiting for an Ola like every day customers. Utilising their flamboyant ball skills and a touch of cheekiness, the reasons why Ola is their preferred rideshare choice become clear.
The spots will begin rolling out across Australian screens this week on digital platforms including YouTube, Facebook and Instagram, followed by free to air and subscription TV in September. The integrated campaign includes paid social content, direct marketing and digital on-ground ads, for high-impact during game broadcasts.
Andrew Balint, chief marketing officer of Ola Australia and New Zealand said: “We’re thrilled to announce our partnership with the Wallabies and to continue providing convenient, reliable transport to our customers, helping fans get to venues and home again safely, as they enjoy getting involved in this major upcoming international sporting event.”
Tracey Gabriel, group account director at Advertising Advantage said: “This is a magic partnership. The Wallabies are our favourite team and Ola want to be the nation’s favourite rideshare – two highly competitive brands working together with a burning desire to be the best. The spots showcase the value of the Ola offering with fun executions that capitalise on the love that rugby fans have for their national team.”