Raunchy Marathon Ad Causes Utter Confusion

Raunchy Marathon Ad Causes Utter Confusion

They say “sex sells”, however, it’s caused a whole lot of head scratching in a new outdoor campaign in India.

For some bizarre reason, organisers of a half-marathon, known as the Hiranandani Powai Run, decided to use a stock image of Elsa Pataky to promote the 20 kilometre event.

However, Pataky – the wife of Aussie actor, Chris Hemsworth – is shown lounging in denim shorts, in a provocative position, while wearing a pair of sandals!

hiranandani-powai-run_rahul-twitter_759

It’s unclear if Pataky – a former model – even knew her image was being used in the promotion. However, it has been revealed the brand of sandals, Gioseppo, featured in the image are an actual sponsor of the race.

However, many people simply saw the absurdity of it all, taking to social media to vent. “Are they running sandals?” enquired one person. “Maybe everyone has to run towards her,” said another. While another added: “Because that’s what we’d rather be doing at home instead of going to the Powai run.”




Please login with linkedin to comment

Ad campaigns chris hemsworth Elsa Pataky

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]