QMS continues to affirm its leading quality landmark digital portfolio, with the launch of arguably one of the most iconic and powerful sites in Melbourne, ‘The Victoria’.
Spanning a huge 33 metres long, ‘The Victoria’ clearly dominates the landscape as it wraps itself around the intersection of Victoria and Hoddle Streets in the heart of bustling Richmond.
The unique tri-structure and sheer scale of the digital billboard ensures maximised viewing across three traffic directions at the notoriously congested intersection.
Dominating the landscape on this major north-south arterial, ‘The Victoria’ is set to become the centrepiece to the quintessentially Melbourne suburb of Richmond.
This iconic site dominates this truly iconic location, presiding over the gateway to ‘Little Saigon’ and is surrounded by chic bars, popular restaurants, pubs, music and major sporting venues, such as the famous MCG.
Delivering more than 2.7 million contacts per month, ‘The Victoria’ provides advertisers with a unique opportunity to engage with a young, highly active and professional audience.
QMS Australia CEO John O’Neill said: “As we continue to deliver truly landmark digital billboards, we are proud to launch ‘The Victoria’; a standout digital in a standout location.
“Our portfolio of iconic digital billboards in this major inner Melbourne city area is unparalleled, providing our clients with a quality platform to hero their brands and create meaningful connections with their audiences.”
“I am genuinely excited about what lies ahead, as we continue to implement a strategic approach to our digital development – quality as opposed to quantity – delivering real value back to our advertisers.”
Inaugural advertisers on ‘The Victoria’ include Network Ten, Maserati, ANZ, 7/11 and Vodafone.