Olay is doing its part to change the male-centric narrative of ads aired during the Big Game, speaking directly to the 45 per cent of NFL fans who are women through the brand’s first-ever Super Bowl ad.
The ad showcases the efficacy of Olay’s 28-day challenge in an entertaining way that’s unexpected from the brand.
Olay partnered with Saatchi & Saatchi for its first-ever Super Bowl ad.
Viewers will love the unexpected route the brand took for the ad, which is set to run in the first half of the game.
Nearly half (45 per cent) of NFL fans are women, but only a quarter (27 per cent) of Super Bowl ads actually star women.
Olay is helping change that with their Super Bowl ad and speaking directly to women.
Sarah Michelle Gellar starred in Olay’s first-ever Super Bowl ad, called: “Killer Transformation”.
The actress from I Know What You Did Last Summer, Scream 2 and Buffy fame will help bring Olay’s message of unbelievable skin transformation to life.
The ad is suspenseful, highly entertaining, and goes in a direction that is unexpected coming from Olay.
The women of Olay’s Fearless Squad are inspirational people who have overcome challenges and obstacles to rise to the top.
Olay is a brand that celebrates and encourages women to have the confidence to be their best selves, and as a proponent of women’s empowerment, Sarah Michelle Gellar is a natural choice to partner with.