With Cannes officially starting on Monday, a London agency has used adland’s most famous week to launch a campaign to shine a light on sexual harassment in the industry.
The powerful spot, called “TimeTo: Cannes”, is by London agency Lucky Generals and shows a young female in the back of a cab following a work party at the annual gong-a-thon on the French Riviera.
A male colleague – who we never actually see – enters the cab and tries to cajole her back to his hotel room. Check out the confronting work below:
Cannes Lion organisers are fully behind the campaign and it will include an OOH iteration at Nice Airport, while attendees will be handed “TimeTo” sun cream to remind them of the campaign’s important message.
Commenting on the spot, Lucky Generals’ founding partner Helen Calcraft told UK industry site Campaign: “This is an industry spotlight moment for us to efficiently and effectively resurface debate post-launch, raise further awareness and directly impact behaviour. We need everyone to consider where they draw the line at Cannes.”