The reputation of Australia’s leading political party, the Liberals, is in tatters to say the least.
With prime ministerial changes and backstabbing a staple of the party, cajoling the people of Australia to fall back in love with the Liberals may be more challenging than ever before.
And B&T isn’t the only one who thinks so.
Political campaigner, author and Campaign Edge owner and ECD Dee Madigan clearly feels the same, judging by her recent Twitter activity.
The party that literally overthrew a PM for no good reason… https://t.co/SB3n6W7QAV
— Dee Madigan (@deemadigan) September 17, 2018
Given Madigan’s experience in the field, B&T asked the political campaign expert how she would go about repairing the Liberal party’s image.
The Liberal Govt is a complete mess, with your political experience, what would you suggest they do to help their image?
I wouldn’t help them! I want them to lose.
Is it possible to win back the peoples’ love with a good advertising strategy or are they well past that?
You can’t create something out of nothing.
Even the best campaigns amplify existing sentiments.
The real problem they have is that people have stopped listening to them.
What would be your strategy?
I’m not telling!
Are there any parties you would refuse to work with?
I wouldn’t work for any that are far right or conservative.
I’m not a hack for hire, I have to believe in what the candidate stands for.
I’m a member of the Labor party.
I do Labor party campaigns! (11 in the past 5 years, with the last 9 being wins, including the last 2 QLD state campaigns and the Longman byelection!) .
No-one knows what this govt stands for and as the old adage goes, if you don’t understand it, you don’t vote for it.
This is a govt held hostage by the far right who say they are speaking up for their base.
There are a few problems with this.
Firstly, they are not speaking up for their base- their base actually does believe in climate change and renewables (I know this because I have spent a very, very long time sitting in focus groups listening to these people).
Secondly, you can’t win an election on your base.
You have to appeal to the centre.