Parisian agency Romance has created a new 50-second video for PokerStars that reaches out to poker newbies by stating “you’re already a great poker player”.
The campaign aims to encourage new users to sign up online and the actor’s convincing straight face highlights multiple everyday scenarios where we all mask our true feelings.
Romain Roux, co-founder and strategy chief of Romance, said: “To recruit new players and poker beginners, we had to convince non-expert players that PokerStars was the best place for them to play, a place where they could actually win.
“The campaign idea came from a specific insight: Most people think they need to be an expert to win at poker, whereas they just need basic human and social skills.”
Check it out below: