Czech car marque ŠKODA has introduced “man’s biggest friend” – a one-tonne old English sheepdog called doug – for its latest campaign.
The work of Parisian agency Rosapark, Doug doesn’t just play for “aawwws” and “aughs” but comes with a doggie safety message too.
According to ŠKODA’s research, a dog that’s not properly restrained in a car can become a one-tonne projectile in an accident at just 50 km/h, while 98 per cent of dog owners admit they don’t correctly harness their pooches on car trips.
Hence, ŠKODA’s latest model that comes with its very own dog seat belt!
Check out the Douggy action below:
ŠKODA has worked hard in recent years to reinvent its image from well-made, but dull and boring, to sleek, modern and user-friendly.
This metamorphosis has enabled the brand to increase its sales in France by 17.5 per cent in 2018.
In addition to updated models, ŠKODA has designed a range of accessories that make life easier for its users, including a dog seat belt.
Sacha Lacroix, managing director of Rosapark commented: “This communication demonstrates, once again, ŠKODA’s dynamism and its ability to surprise, not to go where you’d expect. A DNA that can be found both in its new models and in its innovations.”
The campaign launched online on Tuesday along with a Twitter campaign. Tweeters can post pictures of their dog using the hashtag #DougTheDog to see what their dog looked if it weighed… a whole ton. The campaign will also be broadcast on Facebook, Instagram, Youtube and LinkedIn.