New Sydney Metro (Finally) Launches With A Campaign From BMF

Australia’s biggest transport project and most advanced railway, Sydney Metro, has officially opened and is delivering frequent turn-up-and-go services from Tallawong (Rouse Hill) to Chatswood Station.

Sydney Metro stops at 13 stations along the Metro North West Line.

New, driverless trains take you between Tallawong and Chatswood stations quicker than ever.

And with frequent services, you can just turn up and go – no timetable is required.

Sydney Metro will revolutionise the way the city moves.

BMF’s campaign to launch Sydney Metro shows off the dynamic metro trains, along with its stunning architecturally beautiful Metro stations, and reflects how easy it is to move on this new mode of transport.

Watch below:

The campaign plays on the pulse and flow of movement, getting people to where they want to go more quickly, efficiently and easily, with no traffic hold-ups.

The sentiment of the creative is to show how a commuter feels the cadence of the movement of this transport system and the rhythm of the city.

Transport for NSW executive director, marketing & campaigns, Rita Harding, said: “Sydney Metro North West is going to transform the way that customers in this region travel.

“This was a core element of our marketing program and we could not have been happier with the way that BMF conveyed this concept when promoting the new services and system.”

Managing Director BMF managing director, Steve McArdle commented: “It’s an incredible, once-in-a-generation project to be involved in and I hope we’ve done it justice.

“It’s a sleeker, smarter, fresher way to travel and we’ve tried to reflect that in the tone and style of the work.”

The campaign is running on TV, Radio, OOH, Print, Social Media and Digital Display.

Campaign Credits:

Executive Creative Director: Alex Derwin

Head of Art & Design: Lincoln Grice

Copywriter: Emily Field

Executive Planning Director: Christina Aventi

Managing Director: Stephen McArdle

Senior Account Director: Peitra Withaar

Senior Account Manager: Peggy Wong

Account Executive: Adam Reeves

Agency Producer: Jenny Lee-Archer

Production Company: Goodoil Films

Director: Stu Bowen

Executive Producer: Juliet Bishop

Producer: Andrew MacLean

Production design: Lucinda Thompson

Post Production: ALT.vfx

Editor: Mark Burnett @ The Editors

Music: Turning Studios

Art Buyer: Basir Salleh

Sound Design and Audio Production: Rumble Studios

DoP: Germain McMicking

Photographer: Michael Kai

Creative Retouching: Cream Electric Art

Print Production: Karen Liddle & Jane Winnick

Digital Producer: Danielle Kartika

Digital Design/Build: King Tan

Designer: Catarina Duardo, Stacey Harrad Chantler

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