An out-of-home campaign that’s popped up around New York and Los Angeles proclaiming “Netflix is a joke” has been revealed as the work of Netflix itself.
The stark white billboards had confused the locals since their erection a week ago, but Netflix has since come clean and confessed it was a self-made stunt.
Apparently, the campaign is to promote Netflix’s comedic offerings.
Netflix is set to launch a new campaign that will feature several of the company’s A-list comedians together to promote their individual, high-profile specials in video spots. Comics involved include Jerry Seinfeld, Chris Rock and Dave Chappelle.
In addition to that formidable trio, Netflix has offered an impressive string of specials with comedians like Louis C.K., Amy Schumer, Sarah Silverman and Tracy Morgan among others.