Nat Geo & Kathmandu Launch Global Series On Eco-Tourism

Nat Geo & Kathmandu Launch Global Series On Eco-Tourism

National Geographic and adventure travel brand Kathmandu have partnered to launch a new content series exploring the importance of eco-friendly travel for a future of sustainable tourism.

Eco Traveller was inspired by National Geographic’s global sustainability strategy and its mandate to support environmental and social issues that correlate to direct action, paired with Kathmandu’s ongoing commitment to sustainable business practices and positive social impact through its ‘World Ready’ campaign.

These aligned values created a seamless partnership to bring the short film series to life.

Hosted by National Geographic’s Aussie ‘World Traveller’ Nick Saxon, Eco Traveller will take viewers to some of the most remarkable places in the world, uncovering stories about the people, places and practices that are on the frontline of accessible and future-focused travel.

Capture

National Geographic Australia director of advertising Kael Hudson said: “At National Geographic we believe in the power of storytelling for change and that is the core
purpose of this series.

“For us, Kathmandu is the perfect partner to launch the series as they hold a significant track record in promoting sustainable travel.

“Throughout the making of the series, National Geographic and Kathmandu have embraced a strategy of content marketing that reflects an audience hungry for authentic, short form films”.

Kathmandu group marketing manager John Sette said: “We are excited by the partnership with National Geographic through the creation of Eco Traveller.

Capture2

“It’s the perfect fit for Kathmandu, as adventure travel and sustainability is in our DNA.

“We believe travel and adventure are the ultimate education tools, and through a partnership like this one we can help educate adventurers on how to travel responsibly and not be harmful to the environment, communities and cultures they discover”.

The Eco Traveller series launched on 6th February and will include three 7-minute episodes that showcase the rising global trend of environmentally conscious travellers and sustainable travel practices, from the rugged peaks and pine forests of the South-Central Montana Rockies to lodges scattered throughout the Monteverde Rainforest in Costa Rica.

The campaign will also be supported globally by an extensive digital and social campaign across nationalgeographic.com targeting the US and UK, in addition to Australia and New Zealand.




Please login with linkedin to comment

Kathmandu National Geographic

Latest News

Adobe Launches Express Mobile App With Firefly AI
  • Technology

Adobe Launches Express Mobile App With Firefly AI

Adobe has launched a new Adobe Express mobile app, giving users Firefly AI on the go. Adobe Express is the all-in-one AI content creation app that makes it fast and easy for anyone to ideate, design and share standout social media posts, videos, flyers, logos and more. Millions of users around the world are turning […]

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
  • Media

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane

ThinkNewsBrands in collaboration with the Independent Media Agencies of Australia (IMAA),  continued the in-person education rollout of the Publishing & News101 learning module yesterday, extending its reach to independent media agencies in Brisbane. That means Queensland has become the second state to benefit from the special in-person training and certification program. The program delves into […]

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
  • B&T TV

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn

B&T had the honour of travelling to GroupM’s lush North Sydney offices to chat with Tatiana Patrón and Missie Saroyan, who had travelled all the way from the US to see how we do things down under. Patrón is an associate client investment lead in Wavemaker’s New York office, while Saroyan serves as a programmatic […]

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]