With more than 20,000 daily visitors, Mona Lisa (AKA La Gioconda), is the most visited painting in the world. And for the first time, 500 years since the death of her creator, Leonardo da Vinci, she has decided to get out of her frame… in the newest global brand campaign from French mineral water brand Perrier.
Titled “Mona Lisa” and part of the brand’s “Go For The Extraordinaire” campaign, the wonderful spot is the work of Parisian agency Rosapark and is almost part music video, part ad for Paris itself.
Clearly attempting to realign the band with a younger audience, the wonderfully colourful spot continues Perrier’s association with artists that have included Andy Warhol, Salvador Dali, Jean-Paul Goude, Ridley Scott, Raymond Savignac.
Check out all the bubbly action below: