Canstar has launched its third campaign to encourage Australian consumers to avoid home loan envy and seek out a better home loan deal.
The nine-week TVC campaign launches this week featuring Masterchef judge and nationally renowned food critic, Matt Preston during Network Ten’s flagship show and will be supported online and via social media promotions.
Canstar group executive marketing & digital Sara Tweedly said, “This is just the third time in Canstar’s 26-year history that we have done anything like this.
“We love the opportunity to speak directly to consumers and advocating for everyone to seek out a better deal on their family finances.”
“We want more Australians to know that Canstar is the place to go for the biggest brand comparison when it comes to their personal finances.
“When comparing home loans, insurance, super or more, you want to see all the big brands right through to new names whose offers may surprise you.
“Using our Star Ratings system helps consumers narrow the field and choose what’s right for them. That’s what being Canstar sure is all about.”
The campaign features Preston eyeing off someone else’s dessert in a classic case of food envy, encouraging viewers to avoid ‘home loan envy’ and ensuring they too get a better deal by visiting Canstar’s website to search through the outstanding value home loans available.
“We’re thrilled to once again partner with Matt Preston. Matt is a staunch critic of food, just as we are of finance products. He knows food envy all too well and home loan envy is the perfect way to describe the feeling you have when someone saves money on their home loan,” said Tweedly.
The creative idea was developed by Melbourne-based agency Noisy Beast, previously responsible for Canstar’s 2017 campaign.
Noisy Beast MD David Brown said, “Our integrated approach with Matt and Masterchef proved to be hugely successful last year and provided some great assets for us to leverage this year.
“We know that not getting the best home loan is a huge fear for consumers and there is always that feeling that you may be missing out, fortunately the Canstar offering means you’ll never miss out.”