That Looks Familiar! John Lewis’ Elton John Chrissie Ad Accused Of Plagiarism

That Looks Familiar! John Lewis’ Elton John Chrissie Ad Accused Of Plagiarism

The annual John Lewis Christmas ad ranks alongside the Super Bowl work and the Australia Day lamb ad as arguably the most anticipated TVC of the year.

And, yet again, the UK retailer delivered a superlative effort for Christmas 2018 with its Elton John retrospective courtesy of its creative agency, London’s Adam & Eve/DDB.

But now a rival agency – Fold 7 – has called out John Lewis for similarities to an ad it made for re-sale website Gumtree back in 2016.

The Gumtree ad, called “Opportunity starts on Gumtree”, showed a dad/daughter scenario as the father contemplates a second-hand piano as a Christmas gift and the life opportunities it could lead to.

Fold 7 is so adamant of the similarities of the two spots it’s even mashed the two ads together to prove the point.

Neither John Lewis or Adam & Eve/DDB have commented on the claims.

Check out the original Gumtree spot below, followed by John Lewis’ 2018 Christmas ad and the mash-up below:

Gumtree’s 2016 “Opportunity starts on Gumtree” ad:

John Lewis’ 2018 Christmas ad:

And Fold 7’s mash-up of the two:

 




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]