Labor Unveils Its First Federal Election Ad & Smear Campaign

Labor Unveils Its First Federal Election Ad & Smear Campaign
B&T Magazine
By B&T Magazine



Labor has unveiled its first official election ad – “A Fair Go for Australia” – featuring leader Bill Shorten.

They also released a smear campaign video, asking PM Scott Morrison to “stop selling out Australians”.

The official election campaign, which debuted on commercial TV last night, showed footage of the opposition leader alongside hospitals patients, chatting with schoolchildren and visiting job sites donning high-vis vests.

The ad, which aired during the 6pm news last night and later in the evening, saw Shorten discuss how Labor’s fair go plan will “raise wages, properly fund schools, invest in renewables to keep power prices down and tackle climate change.”

The plan will be paid for by “closing tax loopholes” and “making banks and multinationals pay their fair share of tax.”

It is unknown how much money the party paid to secure its ad in the prime time slots.

Yesterday, liberal Senator Zed Seselja told Senate Estimates the government would not be giving out “a rolling update” on their election ad spend.

Following last night’s campaign rollout on commercial TV, the ALP also unveiled the below smear ad, asking Morrison to stop selling out Australians.

Labor claims the government is spending up to $1 million of taxpayer’s money each day on advertising. However, the Coalition has disputed the claim but also has not made any attempt at clarifying.

While a date for the May poll still has not been set, targeted local social media ads began rolling out last weekend, with Shorten travelling the country to deliver his Fair Go sentiment.

Last Tuesday, Morrison and Shorten agreed to a political advertising blackout across Good Friday, Easter Sunday and Anzac Day.




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