Jaguar Finds New Identity In Latest Campaign

Jaguar Finds New Identity In Latest Campaign

Jaguar has unveiled a series of films which depart from the more classic auto brand style to one that challenges the stereotypes of who a Jaguar driver truly is.

Creating a series of unconventional films that push the boundaries of art, fashion and cinematography, Dave Klaiber collaborated with cinematographer Tim Tregonning to help establish an updated personality for the auto brand.

Pulling together a crew of specialist artists, including renowned photographer Hugh Stewart and fashion stylist Kelvin Harries, Klaiber’s approach was to create a visually enchanting narrative to combine the movement of the car, the camera and the talent in to one choreographed dance.

Klaiber explained, “This campaign is about progressive style; it’s about a visual look, effortless fashion, true performance and slick movement.

“And, most importantly, it’s about creating something that defies definition and that sits beyond traditional advertising as we know it.”

Rapid executive producer Susannah Phillips added, “Casting authentic and edgy characters and some unlikely backseat heroes, juxtaposed with timeless location backdrops, and a pulsing soundtrack, Dave has smartly captured the progressive nature of the Jaguar brand.”

 

Campaign Credits:

Client: Jaguar Land Rover

Campaign Title: Jaguar Unleashed Event

Agency: Spark44

Managing Director: Jasmin Bedir

Senior Account Manager: Daniel Larcombe

Business Director: Daniel Bevins

Creative Director: Matt Johnson

Art Director: Laura Brown

Copywriter: Tom Bradbeer

Producer: Rachel Smith

Production Company: Rapid Films

Director: Dave Klaiber

Executive Producer: Susannah Phillips

Executive Producer: Abby Hunt

Line Producer: Miss Lizzie Topen

Cinematographer: Tim Tregonning

Editor: Michael Houlahan  – The Institute of TV

Online: Hugh Seville

Music: Neil McLennan & Gus Till

Sound Designer: Timothy Bridge

Sonar Executive Producer: Sophie Haydon

Sound Post Production: Sonar Music




Please login with linkedin to comment

Jaguar

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]