“Sh*thole” Nations Turn Trump’s Nastiness Into Cheeky New Tourist Campaigns

“Sh*thole” Nations Turn Trump’s Nastiness Into Cheeky New Tourist Campaigns

When President Trump allegedly called African nations and the Caribbean country Haiti “shitholes” last week the condemnation was as loud as it was universal.

However, some of the slurred nations are having none of it, turning the unsavoury jibe into new and very clever tourist campaigns.

Both Haiti and the African nation of Namibia have turned the President’s words against him in an attempt to lure more American tourists to each one’s respective “shithole” countries.

Haitian national Fabien Dodard, a creative at the US agency Parkour Studios, has created a GoFundMe campaign to raise money for his #LoveHaiti outdoor campaign that attempts to promote Haiti as a tourist destination to Americans.

Dodard has the creative ready to go and just needs the funds to turn his clever stunt into a reality.

Speaking on the campaign, Dodard told the US industry site AdWeek: “At first it felt like my country and all its citizens were being bullied. Further along, I started to realize the extent of just how damaging this could be for our country from an image/brand perspective, given the fact that this whole thing got so much press. It infuriated me.”

Check out some of Dodard’s very cool designs below:

OOH_DCStall-890x660Mall_Display-890x660shithole-beaches-hed-2018

 

Meanwhile, Namibian tourism has used the “shithole” comments in a witty new YouTube video that’s wonderfully narrated by a Trump impersonator.  The short video advertises all the country’s “shithole” features and declares Namibia is “one of the best shithole countries out there”. Check it out below:




Please login with linkedin to comment

advertising campaigns donald trump

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]