If you’ve ever been there you’d know, if the French hate one thing it has to be queuing.
And the perils of the queue make the premise of a rather oddball new ad for French retailer Monoprix to promote its new in-store shopping app.
The big budget spot’s the work of famed Parisian agency Rosapark and takes us back to humanity’s first ever queue and the inevitable dangers of the time.
It’s odd, it’s strange, but it works. Check out the madness below: