Elevencom Launches Quirky Qampaign For Qukes

Elevencom Launches Quirky Qampaign For Qukes
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Qukes® Baby Cucumbers, one of Australia’s fastest growing fresh produce brands, is building on the success of its launch campaign 18 months ago with a new TV and online campaign.

The quirky campaign was developed by Sydney creative agency, Elevencom, and builds on the original campaign idea of playing on the letter ‘Q’ to explain the unique benefits of this inqredible vegetable.

The new work aims to attract a more adult audience for the brand which has become a favourite of children around Australia over recent years.

The Qukes® brand is owned by one of Australia’s most innovative fresh produce marketers, Perfection Fresh.

The campaign launches this week.

Credits:

Client: Perfection Fresh

Marketing Manager – Kristie Emerson

Group Marketing Manager – Lee Carnemolla

Agency: Elevencom

Creative Team – Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Daniel Crocetti, Olivia Moore

Account Service – John McLachlan, Stephanie Osmond

Production Company: T&DA

Director – Lester Jones

Animator – Julian Burgess

Producer – Nina Salter

Sound: Take 2

Engineer – Greg Crittenden

 

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